Performance Marketing Specialist

We are seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize our paid digital campaigns. You will be responsible for executing marketing strategies across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms to drive traffic, conversions, and ROI. The ideal candidate thrives in a fast-paced environment and has a strong analytical mindset with hands-on experience in digital campaign execution.

Key Responsibilities:

• Plan, launch, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, LinkedIn, YouTube, etc.
• Manage paid search, display, and social campaigns with a focus on customer acquisition and retention.
• Monitor, analyze, and report on key metrics including CPA, ROAS, CTR, and conversion rate.
• Collaborate with content, design, and development teams to create high-performing creatives and landing pages.
• Conduct A/B tests on creatives, targeting, and landing pages to improve performance.
• Manage budgets and forecasts, ensuring campaigns are run efficiently and cost-effectively.
• Track user behavior using analytics tools (e.g., Google Analytics, GA4, Hotjar) to inform strategies.
• Stay up-to-date with digital marketing trends, algorithm updates, and best practices.

Qualifications & Skills:

• 2–4 years of hands-on experience in performance marketing or digital advertising.
• Proven track record in running ROI-driven campaigns on Google Ads, Meta Ads, and other platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or similar.
• Experience with keyword research, campaign optimization, and bid strategies.
• Familiarity with CRO principles, audience segmentation, and funnel strategies.
• Basic knowledge of HTML, pixel tracking, and tag management is a plus.
• Google Ads and Meta Blueprint certifications are a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Schedule:

• Day shift
• Weekend availability

Supplemental Pay:

• Overtime pay

Experience:

• digital marketing: 2 years (Required)

Work Location: In person