Performance Marketing Specialist

WE'RE HIRING – Performance Marketing Specialist (3–4 Years Exp.)

Location: Mohali (Onsite) Experience Required: 3 to 4 Years Shift: Onsite

Notice Period: Immediate to 15 Days Preferred

About the Role:

We’re looking for a highly skilled Performance Marketing Specialist with 3–4 years of proven experience managing paid campaigns across Google Ads, Amazon Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. The candidate should be analytical, ROI-focused, and hands-on with full-funnel paid marketing strategies in both B2C and B2B spaces.

Key Responsibilities:

• Strategize, execute, and manage paid ad campaigns across Google (Search, Display, YouTube, Shopping), Meta, Amazon Sponsored Ads, LinkedIn, Bing, etc.

• Manage campaign setup, keyword research, targeting, bidding strategies, and daily optimization.

• Ensure high performance across platforms with a strong focus on ROAS, CPA, CPL, and CTR.

• Collaborate with content/design teams for ad creatives and landing page optimization.

• Regularly A/B test creatives, placements, and audience segments.

• Set up and manage conversion tracking, pixels, event tracking, and audience segmentation using Google Tag Manager and GA4.

• Analyze campaign data, generate reports, and present actionable insights to improve campaign effectiveness.

• Optimize product listings and placements for Amazon Ads to boost conversions and sales.

• Stay updated with the latest trends, algorithm changes, and tools in the digital advertising space.

✅ Requirements:

• 3–4 years of hands-on experience in performance marketing.

• Proficiency in Google Ads, Amazon Sponsored Ads, Meta Ads, and other major ad platforms.

• Strong analytical skills with experience in using Google Analytics (GA4), Google Tag Manager, and ad dashboards.

• Proven track record of managing high-budget, multi-channel campaigns.

• Excellent understanding of conversion funnels, customer journey mapping, remarketing, and segmentation.

• Strong communication and reporting skills.

Bonus Points for:Certifications in Google Ads, Meta Blueprint, Amazon Ads, or LinkedIn Ads.

• Experience with eCommerce platforms (Amazon, Shopify, WooCommerce).

• Familiarity with marketing automation tools or CRM like HubSpot, Zoho, or Klaviyo.

What You'll Get:

• Competitive salary and performance-based incentives

• Exposure to international clients and premium ad accounts

• Supportive team culture and continuous learning opportunities

• Chance to work on cutting-edge ad technologies and strategies

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Schedule:

• Day shift
• Night shift

Work Location: In person