Performance Marketing Specialist

Job Description

Job Title: Marketing Specialist – Performance Marketing Location: Connaught place Experience Required: 2–3 Years Industry Preference: Bonus if experienced in Health, Wellness, or Nutraceutical Brands About the Role: We are seeking a Performance Marketing Specialist with a proven track record in executing and optimizing paid digital campaigns across platforms. If you're data-driven, results-oriented, and have a strong grasp of consumer psychology—especially in the wellness or D2C space—this role is for you. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Meta Ads (Facebook & Instagram) , Google Ads , Programmatic platforms , and other digital channels Analyze and report on key metrics such as ROAS , CAC , AOV , LTV , CPC , CPM , and ACOS Drive e-commerce sales , conversion funnel optimization , and customer retention strategies Collaborate with content, design, and tech teams to ensure campaign goals are met Manage budgets and scale campaigns efficiently based on performance data Continuously test, learn, and iterate creatives, audiences, and channels Utilize tools like Google Analytics , Meta Business Suite , and other reporting dashboards for campaign insights Requirements Key Requirements: 2–3 years of hands-on experience running paid marketing campaigns Deep understanding of performance metrics: ROAS, CAC, LTV, AOV, CPC, CPM Strong analytical skills and a love for data-driven decision making Experience in SEO , retention marketing , and building performance funnels Bonus: Prior experience with wellness, health, or nutraceutical D2C brands Familiarity with consumer behavior and buying psychology in the online space Benefits Why Join Us? Be part of a data-obsessed, high-impact marketing team Opportunity to work on fast-scaling e-commerce brands Ownership, autonomy, and real impact on business growth