Performance Marketing Specialist

What you will do:

● Own performance marketing execution across all core ad channels: Google, Meta, Bing, Criteo etc

● Constantly experiment and keep improving the key performance metrics

● Constantly experimenting, measuring, and reporting performance of all paid campaigns, and assessing against goals (CAC, LTV, etc.)

● Identifying trends and insights, and optimize spend and performance based on the insights

● Actively work on identifying new growth opportunities in existing and new channels to drive incremental growth

● In addition to paid channels, need to have inclination on customer journey across touchpoints like app / web, CRM channels and deploy strategies to find incremental users within the funnel

● Competitor and market analysis

What you will need:

● 2-3 years’ experience in paid marketing with a mix of search, display, video, and shopping with proven results and growth. Hands-on experience with Google (UAC, Search, Shopping, Pmax) and Facebook is a must

● Experience in handling large budgets (Min 1Cr/month preferable)

● Know the nitty-gritty of analytics and attribution tools (we use Google Analytics and Singular)

● Stakeholder management: you know how to concisely present your findings to internal stakeholders without marketing jargons

● Strong data management skills in Excel

● Using Google tag manager for marketing use-cases

Bonus:

● You have worked in the healthcare industry

● Intermediate SQL, HTML, CSS, JS knowledge would be a plus

● Have working knowledge of Clevertap / Microstrategy / Metabase (CRM / Data visualization tools)