Performance Marketing Specialist

Job Title: Performance Marketing Specialist
Location: Bhubaneswar, Odisha
Department: Marketing
Reports To: Head of Marketing

Role Overview

We are seeking an experienced Performance Marketing Specialist to lead digital advertising initiatives across Google, Meta, and LinkedIn Ads. The role will be pivotal in driving qualified traffic, generating leads, and achieving business KPIs through data-driven campaign execution.

Key Responsibilities

• Develop and execute paid media strategies across search, social, and display channels
• Manage and optimize campaign budgets to ensure maximum ROI
• Perform keyword research, audience segmentation, and targeting strategies
• Collaborate with creative teams to develop impactful ad assets
• Track, measure, and report on performance metrics and KPIs
• Conduct A/B testing to identify high-performing ads and landing pages
• Stay current on industry best practices, competitor activities, and platform changes

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 3–5 years of proven experience in performance marketing (Google, Meta, LinkedIn Ads required)
• Strong knowledge of Google Analytics, Tag Manager, and other performance tracking tools
• Demonstrated success in managing large budgets and hitting performance targets
• Analytical mindset with strong problem-solving skills
• Excellent communication and stakeholder management abilities

Preferred Skills

• Familiarity with CRM and marketing automation platforms.
• Knowledge of SEO and organic digital channels

What We Offer

• Competitive salary and benefits package
• Professional growth and career advancement opportunities
• Collaborative, supportive workplace culture
• Exposure to innovative projects and high-impact campaigns

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Bhubaneswar, Orissa: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance marketing: 1 year (Required)

Location:

• Bhubaneswar, Orissa (Required)

Work Location: In person