Performance Marketing Specialist

Job description:

Key Responsibilities:

• Participate in forming effective paid search strategies,
• Launch and optimize various PPC campaigns,
• Oversee accounts on search platforms (e.g. Google AdWords, Bing),
• Be involved in keyword selection and audience targeting,
• Monitor budget and adjust bids to gain better ROI,
• Track KPIs to assess performance and pinpoint issues,
• Produce reports for management (e.g. dashboards),
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels,
• Maintain partnerships with PPC ad platforms and vendors,
• Find ways to reduce the risk of click fraud,
• Keep abreast of PPC and SEM trends,

Requirements:

• Proven experience as a PPC Manager or Digital Marketing Specialist,
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts,
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred,
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.),
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel),
• Excellent communication skills,
• Analytical thinking with strong math skills,
• AdWords certification is a plus.

Job Type: Full-time

Ability to commute/relocate:

• Jhalana Doongri, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Preferred)

Experience:

• Performance marketing: 1-2 years

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person