Performance Marketing Specialist

Location:

Company:

Department:

Experience Required:

About the Role

We are looking for a Meta Ads Specialist

Key Responsibilities

• Strategize, create, and manage high-budget Meta campaigns (₹20L+ monthly).
• Conduct in-depth audience research, competitor benchmarking, and campaign structuring.
• Optimize campaigns for ROAS, CPL, and CAC while sca\ling budgets effectively.
• Implement A/B testing for creatives, ad copies, and audience targeting.
• Analyze campaign data, create actionable reports, and present insights to stakeholders.
• Coordinate with the creative/design team to ensure high-converting ad assets.
• Stay updated on Meta’s latest advertising features, algorithm updates, and compliance policies.
• Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

• Proven track record of managing

  minimum ₹20L monthly spend

  on Meta Ads.
• Strong understanding of

  performance marketing metrics

  (ROAS, CAC, CTR, CPM, CVR, LTV).
• Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).
• Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.
• Strong analytical and Excel/Google Sheets skills.
• Ability to manage multiple campaigns simultaneously with tight deadlines.
• Excellent communication skills and data-driven mindset.

Preferred Qualifications

• Experience in

  D2C / E-commerce brand marketing

  .
• Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.
• Knowledge of Shopify/WordPress integrations and pixel/event setups.
• Experience in scaling performance campaigns across multiple geographies.

What We Offer

• Competitive salary and performance bonuses.
• Opportunity to work with a fast-growing

  D2C health & wellness brand

  .
• A data-driven and performance-oriented work culture.
• Exposure to high-budget campaigns and advanced marketing tools.

Thanks

Divya || 8527617711