Performance Marketing Specialist

We are seeking a skilled and results-driven Meta Ads Specialist ( 2- 4 years) to manage, optimize, and scale advertising campaigns across Meta platforms (Facebook, Instagram, Messenger). The ideal candidate will have strong knowledge of paid media strategies, audience targeting, creative optimization, and data analysis to maximize ROI.

Key Responsibilities:

• Plan, create, and manage high-performing campaigns on Meta Ads Manager.
• Conduct detailed audience research and implement effective targeting strategies.
• Develop and test ad creatives, copy, and formats to maximize engagement and conversions.
• Monitor and analyze campaign performance, providing actionable insights and optimization recommendations.
• Stay updated on Meta advertising policies, trends, and algorithm changes.
• Collaborate with creative, marketing, and sales teams to align ads with brand goals.
• Prepare weekly/monthly reports on campaign performance, budgets, and ROI.
• Optimize ad spend to ensure maximum returns within allocated budgets.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person