Performance Marketing Specialist

Company: CaseFox Inc.

Location: Bhopal (In Office)

Department: Marketing

Designation: Performance Marketing Specialist

Reports To: Marketing Manager

Summary

We are looking for a data-driven Performance Marketing Specialist to scale demand generation for our SaaS product. This role focuses on running high-performance paid campaigns across multiple channels, optimizing for quality leads, product demo bookings, and ROI. The ideal candidate will bring hands-on experience in SaaS marketing, performance optimization, and global lead generation.

Key Responsibilities

• Paid Ads Management: Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.

• Lead Generation & Funnel Growth: Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.

• Budget & Performance Optimization: Manage budgets, track CAC (Customer Acquisition Cost), and optimize campaigns for CTR (Click-Through Rate), CPL (Cost Per Lead), and ROI.

• A/B Testing & Experimentation: Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.

• Creative Direction: Work with the design team to develop ad creatives, landing page wireframes, and ensure brand consistency in visuals and messaging.

• Analytics & Reporting: Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.

• SaaS Marketing Strategy: Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.

• Collaboration: Partner with content, product, and sales teams to ensure integrated campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 3+ years of experience in performance marketing, preferably in B2B SaaS.

• Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.

• Strong analytical skills with the ability to interpret data and translate it into campaign improvements.

• Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.

• Excellent communication and collaboration skills.

Why Join CaseFox?

1. Be part of a fast-growing SaaS company with a global customer base.

2. Opportunity to work in a dynamic, target-driven environment.

3. Competitive salary with attractive incentive structures.

4. Continuous learning and professional development opportunities.

5. Free lunch at office

Job Types: Full-time, Permanent

Pay: ₹9,517.60 - ₹50,702.11 per month

Benefits:

• Flexible schedule
• Food provided
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person