Performance Marketing Specialist

About Us:

Stayroute Ventures is a fast-growing travel startup with two dynamic brands:

• Enroute Stay: A platform connecting travelers with unique stays across India, from budget hostels to luxury resorts & villas.
• Stayroute Holidays: A personalized travel partner curating unforgettable domestic & international holiday experiences.

We’re looking for a creative Social Media Manager who is also a Performance Marketing Specialist to take charge of our brand presence, digital storytelling, and customer acquisition campaigns.

Key Responsibilities:

Social Media Management:

• Build & manage content calendars for Instagram, Facebook, LinkedIn & YouTube.
• Create engaging posts, reels, stories, and campaigns aligned with travel trends.
• Collaborate with design & content teams to deliver high-quality creatives.
• Manage community engagement: respond to comments, DMs & queries.
• Track and report organic performance metrics (growth, reach, engagement).

Performance Marketing:

• Plan, execute & optimize paid campaigns across Meta Ads, Google Ads & other platforms.
• Drive measurable ROI through lead generation, bookings & brand awareness campaigns.
• Conduct keyword research, A/B testing, and ad copy optimization.
• Monitor daily campaign performance & reallocate budgets to maximize results.
• Provide monthly performance reports with insights & recommendations.

Skills & Requirements:

• Bachelor’s degree in Marketing, Communications, Travel & Tourism, or related field.
• 1–3 years of proven experience in social media management and performance marketing.
• Strong understanding of Meta Ads Manager and Google Ads.
• Hands-on experience with SEO basics, content marketing, and analytics.
• Proficiency in Canva/Adobe tools for quick content editing (bonus).
• Strong communication & copywriting skills with creativity in travel storytelling.
• Ability to analyze data & turn insights into action.

What We Offer:

• Competitive salary based on experience.
• Opportunity to build & scale digital marketing strategies in a travel startup.
• Work directly with founders in a creative and growth-focused environment.
• Exposure to the travel & hospitality industry with real-world impact.

Job Type:

Full-time (Monday – Saturday)

Job Types: Full-time, Permanent

Pay: ₹6,500.00 - ₹12,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote