Performance Marketing Specialist

about us

Career Basket Services (CBS)

Engage | Educate | Evolve.

"Empowering Institutions | Engaging Educators | Inspiring Students"

Engage

EdEE

Location - Nungambakkam, Chennai

Work Schedule

         This is a full-time, in-office position.

Working Hours:

Job Overview:

Performance Marketing Specialist

with 3 to 5 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for education institute clients and .

You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential.

Key Responsibilities:

• Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs.
• Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions.
• Conduct regular A/B testing and creative experimentation to improve ad efficiency and audience engagement.
• Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients.
• Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO).
• Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness.
• Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals.

Required Qualifications :

• 3 to 5 years of hands-on experience in performance marketing, preferably in a digital marketing agency or managed services environment.
• Proven expertise in running and optimizing paid campaigns on platforms like Google Ads and Meta Ads.
• Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Proficiency with tracking and reporting tools such as Google Analytics, Google Tag Manager, and similar platforms.
• Excellent verbal and written communication skills in English, with confidence in client-facing roles.
• Ability to multitask, manage multiple client accounts, and deliver results within deadlines.
• Experience in both B2B and B2C campaign strategies is a strong advantage.

CBS : https://www.careerbaskets.com/