Performance Marketing Manager

Performance Marketing Manager

Location: Delhi/Mumbai, India (Remote / Hybrid)

Company: Teachifyy

Experience: 5–6 years

Function: Growth & Revenue

About Teachifyy

Teachifyy is a UK-based teacher development organisation working across India to build classroom-ready, career-progressive educators for the early-years and preschool sector.

Role Overview

We are looking for a Performance Marketing Manager who understands that growth is not about chasing cheap leads—it’s about attracting the right learner, at the right time, with the right message.

You will own end-to-end performance marketing across paid channels, optimise funnels, and drive predictable enrolments while protecting brand trust.

Key Responsibilities

• Paid Growth & Acquisition
• Plan, execute, and optimise paid campaigns across Meta, Google (Search, Display, YouTube), and other relevant channels
• Own CPL, CAC, ROAS, and enrolment conversion metrics
• Scale what works; shut down what doesn’t—quickly and decisively
• Funnel & Conversion Optimisation
• Optimise landing pages, lead forms, and counselling funnels
• Work closely with design and content teams to test messaging, creatives, and offers
• Improve lead quality, not just lead volume
• Analytics & Reporting
• Track performance using GA, Meta Ads Manager, Google Ads, and internal dashboards
• Build weekly and monthly performance reports with clear insights and actions
• Attribute revenue accurately across channels and cohorts
• Experimentation & Testing
• Run structured A/B tests on creatives, audiences, pricing angles, and positioning
• Translate insights from Tier-2 / Tier-3 India behaviour into scalable campaigns
• Budget Ownership
• Manage and optimise monthly ad budgets with accountability for outcomes
• Ensure efficient spend with clear visibility on returns

What We’re Looking For

• 3–6 years of hands-on performance marketing experience
• Strong experience with Meta and Google Ads (education, SaaS, or consumer brands preferred)
• Deep understanding of funnels, attribution, and conversion optimisation
• Data-driven mindset with strong judgement—not just dashboard watching
• Experience marketing to Tier-2 / Tier-3 India audiences is a strong plus
• Ability to balance growth with brand credibility

What This Role Is Not

Not a content-only role

Not influencer marketing

Not vanity metrics or lead-count chasing

This role is about revenue-backed growth.

Why Join Teachifyy

• Work on a product with real social and career impact
• High ownership and visibility in a growing organisation
• Freedom to test, learn, and scale responsibly
• Build systems, not just campaigns

How to Apply

Share your resume along with:

Channels you’ve scaled

Budgets you’ve managed

One campaign you’re most proud of (and why)

email it to support@teachifyy.com

Job Type: Full-time

Pay: ₹17,793.28 - ₹73,296.21 per month

Work Location: Hybrid remote in Delhi Cantt, Delhi