Teachifyy

Performance Marketing Manager Location: Delhi/Mumbai, India (Remote / Hybrid) Company: Teachifyy Experience: 5–6 years Function: Growth & Revenue About Teachifyy Teachifyy is a UK-based teacher development organisation working across India to build classroom-ready, career-progressive educators for the early-years and preschool sector. Role Overview We are looking for a Performance Marketing Manager who understands that growth is not about chasing cheap leads—it’s about attracting the right learner, at the right time, with the right message. You will own end-to-end performance marketing across paid channels, optimise funnels, and drive predictable enrolments while protecting brand trust. Key Responsibilities Paid Growth & Acquisition Plan, execute, and optimise paid campaigns across Meta, Google (Search, Display, YouTube), and other relevant channels Own CPL, CAC, ROAS, and enrolment conversion metrics Scale what works; shut down what doesn’t—quickly and decisively Funnel & Conversion Optimisation Optimise landing pages, lead forms, and counselling funnels Work closely with design and content teams to test messaging, creatives, and offers Improve lead quality, not just lead volume Analytics & Reporting Track performance using GA, Meta Ads Manager, Google Ads, and internal dashboards Build weekly and monthly performance reports with clear insights and actions Attribute revenue accurately across channels and cohorts Experimentation & Testing Run structured A/B tests on creatives, audiences, pricing angles, and positioning Translate insights from Tier-2 / Tier-3 India behaviour into scalable campaigns Budget Ownership Manage and optimise monthly ad budgets with accountability for outcomes Ensure efficient spend with clear visibility on returns What We’re Looking For 3–6 years of hands-on performance marketing experience Strong experience with Meta and Google Ads (education, SaaS, or consumer brands preferred) Deep understanding of funnels, attribution, and conversion optimisation Data-driven mindset with strong judgement—not just dashboard watching Experience marketing to Tier-2 / Tier-3 India audiences is a strong plus Ability to balance growth with brand credibility What This Role Is Not Not a content-only role Not influencer marketing Not vanity metrics or lead-count chasing This role is about revenue-backed growth. Why Join Teachifyy Work on a product with real social and career impact High ownership and visibility in a growing organisation Freedom to test, learn, and scale responsibly Build systems, not just campaigns How to Apply Share your resume along with: Channels you’ve scaled Budgets you’ve managed One campaign you’re most proud of (and why) email it to support@teachifyy.com Job Type: Full-time Pay: ₹17,793.28 - ₹73,296.21 per month Work Location: Hybrid remote in Delhi Cantt, Delhi