Performance Marketing Manager

Role: Performance Marketing Manager

Job Type: Full-Time

Why Join SABE Hub?

• Be part of a purpose-driven company promoting sustainability and community-building.
• Opportunity to shape marketing strategies for a unique café and workspace concept.
• Collaborative work culture with opportunities for growth and innovation.
• Opportunity to work with a creative and dynamic team.

Values of a Sabe Hub

• Passion Before Credentials: We seek individuals driven by a desire to effect change, rather than those with just impressive degrees.
• Commitment to Growth: We look for people who are always eager to learn and grow.
• Curiosity: We appreciate those who like to ask questions and challenge the usual ways.
• Ownership: We encourage you to take charge and lead in your role.

"This opportunity isn't for you if you're not a learner." "This role isn't for you if you don’t love coffee."

About us

Located in Mohali, SABE HUB is a technology-driven workspace designed for founders, remote workers and professionals across the Tricity region. With convenient online booking, premium coffee, healthy and sustainable food, and a lineup of community events, SABE HUB connects members with industry leaders and peers, creating an environment rich in learning, networking, and entertainment opportunities.

Work Culture: Work from Office

Overview

Drive impactful marketing campaigns that showcase the unique value of Sabe Hub’s offerings—specialty café, dedicated workspace, and community events—while optimizing performance metrics to achieve sustainable growth.

Experience: 5+ years Experience with Proven experience (2-4 years) in performance marketing, preferably in hospitality or workspace sectors.

Role & Responsibilities

• Creation of Marketing Department
• Launch and Manage Content Creation Program
• Campaign Strategy and Execution: Develop and execute paid marketing campaigns on platforms like Google Ads, Meta Ads, and LinkedIn to promote flexible packages (Nomad Elite, Maven Elite, Executive Elite etc.). Craft ad creatives and copy that highlight key features such as cashback, meeting pod credits, and café perks.
• Audience Targeting and Segmentation: Identify target audiences, including freelancers, remote workers, and SMEs etc. as defined. Use segmentation to personalize campaigns for specific client needs and maximize ROI.
• Data Analysis and Optimization: Monitor campaign performance metrics such as CTR, CPA, and ROI. ○ Use A/B testing to optimize ad creatives, landing pages, and call-to-action strategies.
• Collaboration and Integration: Work closely with the Community Growth Manager to incorporate event promotions into marketing campaigns. Collaborate with the Financial and Rewards team to promote cashback and rewards effectively.
• Client Value Alignment: Develop content that demonstrates the tangible benefits of Sabe Hub’s packages and events. Leverage client success stories and testimonials to boost campaign credibility.
• Performance Reporting: Provide weekly and monthly performance reports with actionable insights. Analyze conversion funnels and identify areas for improvement.

Skills

• Proficiency in digital ad platforms (Google Ads, Facebook Business Manager, LinkedIn Ads).
• Knowledge of analytics tools (Google Analytics, HubSpot, or Zoho CRM).
• A/B testing tools like Optimizely or VWO.
• Copywriting and creative skills for ad campaigns.
• Strong analytical skills and ability to derive insights from data.
• Knowledge of SEO and SEM best practices.
• Excellent communication and collaboration skills.
• Creativity in problem-solving and campaign development.

Additional Requirements

• Must be open to flexible working hours, including weekends or evenings, depending on project needs.
• Must be willing to travel as part of the role.

Qualification

Bachelor’s degree in Marketing, Business, or a related field.

Company Benefits

• 1:1 Mentorship and Guidance
• Flexible working hours
• Casual Dress code
• Monthly Coffee Allowance
• Training and education opportunities
• Opportunity to attend events

Job Types: Full-time, Permanent

Pay: Up to ₹800,000.00 per year

Benefits:

• Paid time off

Schedule:

• Day shift

Application Question(s):

• How many years of experience do you have in performance marketing within the hospitality, coworking, or similar sectors?
• Are you proficient with marketing analytics tools such as Google Analytics, HubSpot, or Zoho CRM?
• How would you rate your copywriting and creative skills for digital advertising campaigns?
• Are you comfortable working from an office in Mohali with occasional weekend or evening hours, if required?
• Are you willing and able to travel for work purposes, such as attending events or overseeing campaigns?

Work Location: In person

Expected Start Date: 31/07/2025