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Performance Marketing Manager

Performance Marketing Manager

wishbag online pvt ltd

2 - 6 years

8 - 12 Lacs

India

Posted:8 hours ago| Platform: GlassDoor logo

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Skills Required

marketing drive data strategy analysis analytics reporting visualization planning budgeting efficiency metrics management optimization test strategies ads

Work Mode

On-site

Job Type

Full Time

Job Description

Roles and Responsibilities

Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

Work with creative and marketing teams to test strategies and innovation.

Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Work on WhatsApp marketing, Email Marketing, Facebook Ads, Google Ads, Instagram Ads etc.

Required Experience, Skills and Qualifications

Minimum 2 to 6 years’ experience in – Performance Marketing

Passion for Digital marketing and internet marketing industries.

Should have worked with an ecommerce company.

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Benefits:

Paid time off
Provident Fund

Schedule:

Day shift

Work Location: In person

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