Performance Marketing Manager

Designation: Performance Marketing Manager Experience Required: 4+ Years Industry Focus: B2B SaaS – E-commerce, Logistics, and Supply Chain Tech Location: Mumbai Budget: Upto 20 LPA Role Overview: We are in search of a Performance Marketing Manager who brings hands-on experience in generating qualified leads for SaaS solutions, specifically across Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS) . This role demands expertise in managing and refining paid campaigns to attract high-quality prospects and drive conversions effectively. Key Responsibilities: Design and run data-driven digital marketing campaigns across platforms like Google Ads, LinkedIn, Meta , and other paid media. Drive targeted leads for SaaS offerings in the e-commerce, logistics, and supply chain sectors — including storefront, TMS, OMS, WMS, and omnichannel products. Optimize campaign performance across key metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) , and Lifetime Value (LTV) . Run A/B testing for ad creatives, landing pages, and messaging to improve conversion outcomes. Use tools like Google Analytics, HubSpot , and CRM platforms to evaluate campaign results and extract actionable insights. Collaborate with content, design, and sales teams to align performance marketing goals with broader business objectives. Keep abreast of the latest trends in B2B SaaS marketing , digital advertising strategies, and growth marketing innovations. Required Qualifications: 4+ years of performance marketing experience in the B2B SaaS space ; prior work in e-commerce, logistics , or supply chain industries is an added advantage. Strong command over Google Ads, LinkedIn Ads, Facebook Ads , and programmatic platforms . Solid grasp of SEO fundamentals, PPC strategies, conversion optimization , and multi-touch attribution models . Proficiency in using tools like Google Analytics, HubSpot, Marketo , or other marketing automation software. Data-oriented thinker with a strong ability to analyze and act on performance metrics . Excellent communication and cross-functional collaboration skills . Show more Show less