Performance Marketing Manager

Company Description

GaneshaSpeaks.com is a leading wellness and astrology tech platform dedicated to helping individuals live better lives. Established in 2003 by Shree Bejan Daruwalla and Mr. Hemang Arunbhai Pandit, it has become one of the most trusted and preferred online brands in the industry. The company specializes in providing personalized astrology and wellness solutions that empower individuals with knowledge and guidance. With a strong presence in the online space, GaneshaSpeaks.com is committed to making a meaningful impact on people's lives.

Role Description

We are looking for an experienced Performance Marketing Manager with 8+ years of experience in planning, executing, and optimizing ROI-driven digital marketing campaigns across multiple channels including Google Ads, Meta (Facebook/Instagram), YouTube, and affiliate networks. As an Ads Campaign expert you will play a crucial role in driving revenue from online wellness products and services and you must have handled a minimum monthly budgets Rs. 8-10 Lakhs.

Key Responsibilities

• Plan, execute, and manage paid media campaigns (Google, Meta, YouTube, affiliates, etc.)
• Monitor and optimize performance metrics like CPA, ROAS, CPL, and CTR
• Collaborate with creative teams to build Ad creatives that drive engagement and conversions
• Conduct A/B testing across ad copies, landing pages, and creatives
• Analyze data and performance reports to extract actionable insights
• Allocate and manage budgets effectively to ensure maximum ROI
• Manage retargeting and remarketing strategies to improve user retention
• Collaborate with the product and tech teams to track user behavior and improve funnels
• Stay updated on the latest performance marketing trends and platform updates
• Optimize App Store (ASO) and Play Store presence to boost organic installs

Requirements

• Bachelor's degree in Business, Marketing, Communication, or a related field. A professional degree is preferred. 
• Proven experience (8+ years) in performance marketing, preferably in a B2C/D2C or app-based environment
• Strong understanding of Google Ads, Facebook Ads Manager, and analytics tools like GA4, AppsFlyer, or Firebase
• Experience with marketing automation, retargeting, and funnel optimization
• Proficiency in data analysis and reporting using Excel, Google Sheets, or Data Studio
• Excellent communication and project management skills
• Passion for astrology/wellness domain is a plus