Performance Marketing Manager

Job Title

• Title:

  Performance Marketing Manager

• Department:

  Marketing

• Location: Sec-62 ,

  Noida

About the Role

Introduction the ‘why’

This is an exciting opportunity to join Oxford University Press (OUP) as a Performance Marketing Manager, where you’ll play a key role in driving brand discoverability and web traffic to generate leads and e-commerce sales. You’ll be part of a mission-driven organization committed to delivering educational excellence globally.

This role offers the chance to work on impactful projects across UK and international markets, leveraging cutting-edge tools and technologies in digital advertising, SEO, and analytics. You’ll collaborate with talented teams in a culture that values innovation, continuous improvement, and measurable results.

Opportunity – the ‘what’

On a day-to-day basis, you will:

• Manage and execute digital advertising campaigns across multiple markets and channels (Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads).
• Optimize campaigns to maximize conversions and ROI, ensuring alignment with broader marketing strategies.
• Conduct keyword analysis, provide creative recommendations, and deliver audience insights.
• Collaborate with marketing and web teams to improve SEO and increase discoverability.
• Ensure conversion tracking is accurate and up to date.
• Produce clear, actionable performance reports for stakeholders.

Your impact will be significant—helping OUP remain discoverable across search engines, driving traffic, leads, and revenue, and supporting the organization’s e-commerce growth.

About You

Essential Criteria

• Strong analytical and problem-solving skills.
• Proactive, self-starter with excellent data literacy.
• Ability to communicate results effectively and work collaboratively.
• Attention to detail and ability to prioritize competing requests.
• Experience managing and optimizing digital advertising campaigns (Google Ads, Meta, LinkedIn, TikTok).
• Good understanding of SEO and Google Analytics 4.
• Experience with conversion tracking (Insight tags, Pixel tags, Google Tag Manager).
• Previous experience delivering web marketing campaigns in-house or via agency.

Desirable Criteria

• Knowledge of Microsoft Ads and Conversion APIs.
• Experience managing relationships with Google, LinkedIn, and Meta representatives.

Queries

aarti.rana@oup.com

Salary

Dependent on skills and experience.