Performance Marketing Manager

• Paid Acquisition & Optimization

• Plan, execute, and optimize campaigns across Google Ads (Search, Shopping), Meta Ads, YouTube, Display, and other paid channels.
• Build and manage performance funnels for key segments: homeowners, contractors, interior designers, builders.
• Implement A/B tests for creatives, landing pages, CTAs, offers, and bidding strategies.
• Own weekly performance metrics: CAC, ROAS, conversion rate, cost-per-lead (CPL), and LTV.
• 2. Analytics & Reporting

• Evaluate channel performance and identify opportunities to scale spend efficiently.
• Develop dashboards and provide actionable insights to leadership.
• 3. Creative & Content Collaboration

• Work with design/content teams to create ad creatives, videos, landing pages, and product storytelling tailored for flooring audiences.
• Use insights from campaigns to refine messaging and value propositions.
• 4. Growth Strategy & Experimentation

• Identify new growth channels:
• Manage experimentation roadmap (test new audiences, funnels, and offers).
• Lead retargeting and remarketing strategies to reduce drop-offs.
• 5. E-commerce & Lead Conversion

• Optimize landing pages for conversions (speed, UX, product education, quote forms).
• Work with sales/ops to ensure high-quality lead flow and monitor post-click performance.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person