Performance Marketing Manager

Job Description

Role Overview We’re looking for a hands-on, data-driven Performance Marketing Manager to lead our paid marketing efforts. You will own the strategy, execution, and optimization of all digital ad campaigns—across Quick Commerce, Amazon, Meta and Google. This is a high-impact role where your work will directly drive Eat Better Co.’s growth. Reporting to Founder Above average salary and ESOP's Work from office role in Jaipur Campaign Management Plan, execute, and optimize paid campaigns on Quick Commerce Blinkit, Zepto, Swiggy Instamart & Big Basket Amazon Ads Meta Google Oversee campaign setup, audience segmentation, creative coordination, bid strategies, and day-to-day performance. You will be managing a monthly budget of over Rs 50 lacs. Hence we require only experienced candidates. Performance Analysis & Optimization Deep-dive into campaign analytics to extract insights, trends, and actionable recommendations. Run A/B tests for creatives, landing pages, and audiences to improve campaign results. Report on channel performance, including metrics like CPA, ROAS, CAC, CTR, CVR, and share learnings & implement recommendations for optimization. Required Skills & Experience 3-5 years of hands-on experience in performance marketing (preferably with D2C, FMCG, or e-commerce brands). Agency background is also acceptable. Demonstrated success running, scaling, and optimizing campaigns on Amazon Ads, Meta, Google, and Quick Commerce platforms. Strong analytical and problem-solving skills; comfortable working with data in Excel, Google Analytics, and ad platform dashboards. Solid understanding of attribution, performance metrics, funnel optimization, and audience segmentation. Experience managing substantial ad budgets and hitting aggressive ROI/efficiency goals. Proficiency in campaign planning, A/B testing, and reporting. Excellent communication, project management, and stakeholder alignment skills. About Eat Better Co - When we started Eat Better Co. in 2020, our goal was simple: to bring the warmth and authenticity of homemade Indian snacks to everyone—without ever compromising on health. Today, I’m proud to say we’ve become a thriving, internet-first D2C brand, delivering over 2 lakh orders every month through our own site, Amazon, Blinkit, Zepto, and Swiggy Instamart. We’re now the leading healthy snacking brand across both Q-commerce and e-commerce in India. Our journey took a national spotlight on Shark Tank India Season 4, where we secured a ₹50 lakh investment from Namita Thapar, valuing Eat Better Co. at ₹100 crore. It was an incredible validation of the vision and values that drive us. In April 2025, we raised ₹17 crore in a pre-Series A round led by Prath Ventures and Spring Marketing Capital, building on the ₹9 crore we’d previously raised from Java Capital, Mumbai Angels, and others. These milestones are helping us expand into new snack categories and further strengthen our presence across quick-commerce platforms. Each day we ship out approximately 10,000 orders as more and more families choose our better-for-you products. Their trust inspires us to keep innovating, improving, and raising the bar for what healthy snacking can be. Joining Eat Better Co. means stepping into a high-momentum brand where heritage, health, and hustle come together. We’re building something real, impactful, and lasting—and if you’re ready to take ownership, make a difference, and grow with us, we’d love to welcome you to our journey. Try out our products on your favorite Quick Commerce app or order on www.eatbetterco.com. To apply click on the link below, it will take you through a detailed questionnaire (think of it as the first round of the interview). Candidates who are selected basis the questionnaire will hear from our HR team on the next steps. We look forward to getting to know you. Show more Show less