Performance Marketing Manager

Role Overview: You will be a full-time on-site Performance Marketing Manager (Digital Marketing) at CapitalNow.in in Hyderabad. Your main responsibilities will include managing and optimizing digital marketing campaigns, analyzing performance metrics, identifying trends and opportunities, developing strategies for customer acquisition and revenue growth, collaborating with cross-functional teams, and ensuring brand consistency. Additionally, you will work closely with brand marketing and local marketing teams, identify and respond to digital trends, create and implement innovative multi-channel acquisition strategies, and lead teams across Performance and Display advertising. Key Responsibilities: - Manage and optimize digital marketing campaigns - Track and analyze performance metrics - Identify trends and opportunities - Develop strategies for customer acquisition and revenue growth - Collaborate with cross-functional teams - Ensure brand consistency - Work closely with brand marketing and local marketing teams - Identify and respond to digital trends - Create and implement innovative multi-channel acquisition strategies - Lead teams across Performance and Display advertising Qualifications Required: - Outstanding creativity, data-driven mindset, and ability to think outside the box - Passion for success and delivering outstanding results - Data enthusiast with strong numerical and analytical skills - At least 2 years of progressive experience in digital marketing with prior experience in managing large marketing spends - Dynamic leader with a proven track record of leading organizations through change and growth, with excellent stakeholder management skills - Strong background in multichannel/Digital marketing, including CRM, social, and website - Solid knowledge of web analytics, Google AdWords, and other platforms - Hands-on experience in advertising tech stacks, ad networks, and personalization at scale Additional Details: CapitalNow.in is a leading app-based digital lending platform in India, specializing in providing personal credit facilities. Leveraging technology and big data analytics, the company delivers innovative credit products to salaried individuals. The completely digital platform offers a seamless and convenient loan application process, with unsecured loans of up to Rs 1,50,000/- available, along with easy and affordable installment options. Join us for a rewarding experience at CapitalNow.in, where flexible work timings enable you to balance life and career seamlessly. The vibrant work culture fosters collaboration and innovation, ensuring each day is a fresh journey filled with familiar challenges and exciting opportunities. Continuous innovation is a focus, with performance bonuses offered as recognition of achievements. Frequent celebrations and parties enhance team spirit and camaraderie, creating an environment that encourages growth, creativity, and fun for personal and professional development.,