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Bulba
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Performance Marketing Manager

Performance Marketing Manager

Bulba

3 - 5 years

0 Lacs

bengaluru south karnataka india

Posted:2 days ago| Platform:

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Skills Required

marketing drive strategy analytics engagement data ads design content retargeting strategies testing messaging targeting reports optimization analyze resolve ux score visualization certifications saas management

Work Mode

On-site

Job Type

Full Time

Job Description

Performance Marketing Manager | Bulba

About the Role:

Primary Goal:

Core Responsibilities:

Campaign Management:

Budget Optimization:

Creative Strategy:

Audience Targeting:

Testing & Experimentation:

Analytics & Reporting:

Conversion Funnel Optimization:

Platform Expertise:

Vendor Coordination:

Landing Page Collaboration:

KPIs:

Cost per acquisition (CPA) and customer acquisition cost (CAC) targets
Return on ad spend (ROAS) benchmarks by platform and campaign type
Click-through rates (CTR) and conversion rate optimization
Monthly active user growth and app download metrics
Quality score improvements and impression share growth

What You'll Bring:

3-5 years managing paid advertising campaigns with demonstrated ROI improvements
Expert proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Amazon Advertising Console
Strong analytical mindset with experience using GA4, Google Tag Manager, and data visualization tools
Google Ads and Meta Blueprint certifications (preferred)
Experience managing campaigns for B2B SaaS, marketplaces, or hospitality brands
Budget management experience across multiple client accounts simultaneously
Comfort working in fast-paced environments with cross-functional collaboration

Location:

Type:

Environment:

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