Performance Marketing Lead

About the Role

Performance Marketing Lead

Key Responsibilities

Strategic Planning & Execution

• Lead overall performance marketing strategy for e-commerce platforms including

  search, merchandise placements, browse, and display ads

  .
• Develop and execute monthly marketing calendars with platform partners.
• Plan and run new experiments related to creatives, targeting (city-wise/ad type), and formats to discover new growth opportunities.
  

Stakeholder & Budget Management

• Align marketing activations with internal category teams and external channel partners to meet business objectives.
• Manage P&L budget provisioning, ensuring accurate capture of marketing spends.
  

Platform Optimization

• Explore and implement

  automation/bid optimization tools

  to improve campaign efficiency and performance.
• Gain hands-on exposure to

  Meta & YouTube ads

  for driving traffic to e-commerce platforms.

Performance Marketing Executions

Quick Commerce

• Execute SKU-level performance plans and campaigns.
• Analyse

  visibility & availability data from Gobblecube

  to optimize SKU keyword strategies and align with meal-time/weekend peaks.
• Maintain ad portal balances to ensure uninterrupted campaigns.
• Keep performance & display campaign reports updated in a centralized repository.
  

Marketplaces

• Execute SKU-level performance campaigns across marketplaces.
• Use search term reports from seller portals (AZ, FK) to refine targeting and keywords.
• Ensure ad portals have sufficient budget to keep campaigns running.
• Maintain campaign performance data for analysis and reporting.
  

Requirements

• 2-6 years of

  performance marketing experience

  in e-commerce / marketplaces / quick commerce.
• Strong knowledge of

  Amazon Advertising, Flipkart Ads, and platform ad portals

  .
• Proficiency in

  bid optimization tools

  and campaign analytics.
• Excellent stakeholder management and communication skills.
• Data-driven mindset with strong analytical abilities.
• Hands-on experience with

  Meta and YouTube Ads

  preferred.