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4.0 - 8.0 years

5 - 8 Lacs

Chennai

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Naukri logo

We are looking for an experienced and results-driven eCommerce Marketing Manager to lead the execution of digital marketing campaigns and promotional strategies across major eCommerce marketplaces (such as Amazon, Flipkart, etc.). This role requires a strong understanding of digital marketing tactics, online merchandising, marketplace algorithms, and consumer behavior to drive sales, increase visibility, and grow market share. Responsibilities: Plan, execute, and optimize promotional campaigns across key eCommerce platforms (Amazon, Flipkart, etc.). Collaborate with cross-functional teams (Sales, Creative, Product, and Supply Chain) to ensure timely and effective campaign execution. Manage marketplace advertising (e.g., Amazon Sponsored Ads, Flipkart Ads) and drive ROI through data-driven optimizations. Track and analyze campaign performance using marketplace dashboards and third-party tools; provide actionable insights and reports. Ensure accurate and compelling product listings , SEO-optimized content, and A+ content where applicable. Drive seasonal and event-based campaign planning (Diwali, Prime Day, Big Billion Days, etc.). Maintain and manage marketing calendars aligned with business objectives and platform promotional events. A/B test campaign strategies to determine best-performing tactics. Stay updated on eCommerce trends, algorithm changes, and platform guidelines. Desired Candidate: Prior experience in eCommerce marketing, with experience in managing marketplace campaigns. Hands-on experience with Amazon Seller/Vendor Central, Flipkart Seller Hub, and other major marketplaces. Proficient in PPC campaign management, keyword research, and performance analysis. Strong analytical skills with a data-driven approach to decision-making. Excellent communication, project management, and collaboration skills. Ability to work in a fast-paced, results-oriented environment.

Posted 3 weeks ago

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