Opening For E-Commerce Performance Marketing Manager- Lower Parel

E-COMMERCE MANAGER - PERFORMANCE MARKETING

ROLE OVERVIEW

We are seeking a dynamic and results-driven E-Commerce Manager - Performance Marketing - to lead our digital advertising efforts and drive measurable growth across all e-commerce channels. The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns to achieve revenue targets, improve ROI, and scale our online business profitably.

This role requires a data-driven marketer with deep expertise in paid advertising platforms, conversion optimization, and customer acquisition strategies. You will work closely with cross-functional teams including creative, analytics, product, and operations to deliver exceptional results in a fast-paced e-commerce environment.

KEY RESPONSIBILITIES

Performance Marketing Strategy & Execution

• Develop and execute comprehensive performance marketing strategies across multiple channels (Google Ads, Facebook/Meta, Amazon, Flipkart, etc.)
  • Manage end-to-end campaign lifecycle from planning and setup to optimization and reporting • Drive customer acquisition and retention through targeted digital advertising campaigns • Optimize marketing spend allocation across channels to maximize ROI and achieve growth targets • Implement advanced audience targeting, remarketing, and lookalike audience strategies

Campaign Management & Optimization

• Plan, launch, and optimize paid search, display, social media, and marketplace advertising campaigns
  • Conduct A/B testing for ad creatives, landing pages, and campaign strategies to improve performance • Monitor daily campaign performance and make real-time optimizations to achieve KPI targets • Manage campaign budgets effectively to ensure cost-efficient customer acquisition • Develop and maintain campaign calendars aligned with business objectives and promotional activities

Analytics & Performance Tracking

• Set up comprehensive tracking and attribution models for all marketing campaigns
  • Analyze campaign performance data and provide actionable insights for improvement • Create detailed performance reports with recommendations for stakeholders and leadership • Monitor key metrics including ROAS, CPA, LTV, CTR, CAC, etc. • Utilize Google analytics tools & Clarity for deep-dive analysis and optimization

Channel & Platform Management

• Serve as the primary point of contact for advertising platform representatives and agencies
  • Stay updated on platform changes, new features, and industry best practices • Evaluate and test new advertising channels and opportunities for business growth • Manage relationships with external agencies and vendors for specialized campaign execution • Ensure compliance with platform policies and advertising guidelines

Budget Management & Forecasting

• Manage annual and monthly performance budgets with accountability for spend efficiency
  • Develop budget allocation strategies across channels based on performance and opportunity • Provide accurate forecasting for customer acquisition and revenue based on marketing investments • Track and report on budget utilization and variance analysis • Identify opportunities for budget reallocation to maximize overall performance

REQUIRED QUALIFICATIONS

Education & Experience

• Masters / Bachelor’s degree in marketing, Business Administration, Economics, or related field
  • 8-12 years of hands-on experience in performance marketing, digital advertising, or e-commerce marketing • Minimum 3 years of experience managing significant advertising budgets (1.5 Cr + annually) • Proven track record of scaling e-commerce businesses through performance marketing • Experience in both B2C and marketplace advertising (Amazon, Flipkart, etc.)

Technical Skills & Platform Expertise

• Advanced proficiency in Google Ads (Search, Shopping, Display, YouTube) with certification preferred
  • Expert knowledge of Facebook/Meta Business Manager and advertising platform • Strong experience with marketplace advertising (Amazon Seller Central, Flipkart Ads) • Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup • Experience with attribution tools and marketing measurement platforms • Knowledge of email marketing platforms and marketing automation tools • Familiarity with CRM systems and customer segmentation strategies

PREFERRED QUALIFICATIONS

• Advanced Certifications: Google Ads, Facebook Blueprint, Amazon Advertising
  • E-commerce Platform Experience: Shopify, WooCommerce, Magento • Additional Platforms: LinkedIn Ads, Twitter Ads, TikTok Ads, Pinterest Ads • Industry Experience: Fashion, electronics, home goods, or other relevant e-commerce verticals • Agency Background: Experience working with or managing external marketing agencies

KEY PERFORMANCE INDICATORS (KPIs)

• Return on Ad Spend (ROAS): Target 4:1 or higher across all channels
  • Customer Acquisition Cost (CAC): Maintain efficient acquisition costs within target LTV ratios • Monthly Revenue Growth: Contribute to 15-25% month-over-month revenue growth • Conversion Rate Optimization: Improve website and campaign conversion rates by 10-15% annually • Budget Efficiency: Achieve 95%+ budget utilization with optimal allocation