Performance Marketing Lead Visage Lines Personal Care

2.0 - 6.0 years

5 - 7 Lacs

gurugram

Work from Office

About the Role We are looking for an experienced Performance Marketing Lead to own and drive end-to-end performance marketing for our e-commerce business across marketplaces, quick commerce platforms, and direct platforms. This role involves strategic planning, budgeting, execution, optimization, and stakeholder management , ensuring maximum ROI on marketing spends. Key Responsibilities Strategic Planning & Execution Lead overall performance marketing strategy for e-commerce platforms including search, merchandise placements, browse, and display ads . Develop and execute monthly marketing calendars with platform partners. Plan and run new experiments related to creatives, targeting (city-wise/ad type), and formats to discover new growth opportunities. Stakeholder & Budget Management Align marketing activations with internal category teams and external channel partners to meet business objectives. Manage P&L budget provisioning, ensuring accurate capture of marketing spends. Platform Optimization Explore and implement automation/bid optimization tools to improve campaign efficiency and performance. Gain hands-on exposure to Meta & YouTube ads for driving traffic to e-commerce platforms. Performance Marketing Executions Quick Commerce Execute SKU-level performance plans and campaigns. Analyse visibility & availability data from Gobblecube to optimize SKU keyword strategies and align with meal-time/weekend peaks. Maintain ad portal balances to ensure uninterrupted campaigns. Keep performance & display campaign reports updated in a centralized repository. Marketplaces Execute SKU-level performance campaigns across marketplaces. Use search term reports from seller portals (AZ, FK) to refine targeting and keywords. Ensure ad portals have sufficient budget to keep campaigns running. Maintain campaign performance data for analysis and reporting. Requirements 2-6 years of performance marketing experience in e-commerce / marketplaces / quick commerce. Strong knowledge of Amazon Advertising, Flipkart Ads, and platform ad portals . Proficiency in bid optimization tools and campaign analytics. Excellent stakeholder management and communication skills. Data-driven mindset with strong analytical abilities. Hands-on experience with Meta and YouTube Ads preferred.

Posted Date not available

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.