Performance Marketing Expert

Location: Sakinaka, Mumbai

Experience Required: 1.5 - 2 years

Type: Full-time

About Blix:

At Blix, we are on a mission to make learning fun and engaging through innovative STEM-based toys and educational products. As a bootstrapped company with a strong focus on creativity, we empower young minds to explore, build, and innovate.

Key Responsibilities:

1. Campaign Management & Optimization:

• Plan and execute growth-driven campaigns on platforms like Facebook, Google Ads, and other relevant portals.
• Optimize campaigns using metrics like CTR, conversion rates, and average order value.
• Continuously review campaign performance and implement strategies to improve ROI.

1. Data Analysis & Reporting:

• Analyze campaign data to identify trends and actionable insights.
• Generate detailed performance reports and recommend data-backed optimizations.

1. Creative Strategy:

• Plan and test creative content and audience strategies to drive engagement and conversions.
• Collaborate with the design team to ensure timely implementation of campaign creatives.
• Develop compelling ad copy and visuals tailored to different platforms.

1. Testing & Continuous Improvement:

• Conduct A/B tests for creatives, targeting, and messaging.
• Stay updated on industry trends and platform updates to refine marketing strategies.

Must-Have Skills:

• 1.5 - 2 years of hands-on experience in performance marketing.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to craft compelling ad content and messaging.
• Proven experience in campaign optimization to enhance ROI and conversion rates.
• Collaborative mindset and ability to work effectively across teams.