Performance Marketing Expert

Performance Marketing Expert

Google, Meta, and Amazon

You’ll lead paid marketing strategy and execution end-to-end — from running campaigns to analysing performance, improving landing pages, and turning insights into growth.

• Own campaigns

  across

  Meta (Instagram, Facebook, WhatsApp, Threads)

  and

  Google (Search, YouTube, Display, Performance Max)

  .
• Plan and execute

  Amazon Ads

  — keyword research, sponsored products, ACoS optimisation, and brand analytics.
• Build

  full-funnel strategies

  to acquire, convert, and retain customers.
• Analyse data, optimise performance, and report on ROI, ROAS, CAC, and other key metrics.
• Set up and manage

  tracking

  through GA4, Google Tag Manager, Meta Pixel, CAPI, and UTM parameters.
• Collaborate with creative and content teams to build high-performing ad copies, visuals, and landing pages.
• Run

  A/B tests

  on creatives, audiences, and offers to find winning combinations.
• Optimise

  e-commerce funnels

  — from product page to checkout — for better conversions.
• Create and maintain

  dashboards

  and reports for clients.
• Keep up with the latest tools, policies, and trends in performance marketing.

• Strong hands-on experience running campaigns on

  Meta Ads, Google Ads, and Amazon Ads

  .
• Deep understanding of

  e-commerce and D2C brands

  .
• Knowledge of

  buyer psychology

  , ad copywriting, and creative direction.
• Working knowledge of

  analytics tools

  (GA4, Looker Studio, Meta Reports, Sheets).
• Experience in

  tracking and attribution

  — pixels, CAPI, conversion tracking, and events.
• A data-driven mindset with a focus on results and efficiency.
• The ability to build, optimise, and scale campaigns from scratch.
• Good communication skills — you’ll explain data and insights clearly to founders and brand managers.
• Experience with

  Shopify

  ,

  Amazon Seller Central

  , or

  Marketplace Ads

  .
• Familiarity with

  SEO, email marketing, and retargeting flows

  .
• Previous agency experience managing multiple clients.
• Strong grasp of creative testing frameworks and storytelling in ads