Performance Marketing Expert

4 years

0 Lacs

Posted:12 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering exceptional results and creating sustainable growth for our clients.


Role Description

This is a full-time on-site role for a Performance Marketing Expert located in Kolkata. The Performance Marketing Expert will be responsible for developing and implementing marketing strategies, managing and optimizing social media campaigns, driving sales through targeted marketing efforts, analyzing campaign performance, and communicating insights and recommendations. The role requires a deep understanding of digital marketing trends and the ability to effectively engage with clients and stakeholders.


Key Responsibilities:


Campaign Strategy & Execution

  • Plan, launch, and manage performance campaigns across

    Google Ads (Search, Display, YouTube)

    and

    Meta Ads (Facebook & Instagram)

    .
  • Build and execute

    ROI-driven paid marketing strategies

    focused on lead generation and conversions.
  • Collaborate with content and design teams to develop

    compelling creatives and landing pages

    that maximize engagement.

Optimization & Analysis

  • Continuously track and optimize campaigns to achieve KPIs like

    CPL, CPA, ROAS, CTR

    , and

    Conversion Rate

    .
  • Conduct A/B tests, audience segmentation, and bidding optimizations to enhance performance.
  • Analyze trends, monitor budgets, and identify growth opportunities through data-driven insights.

Reporting & Insights

  • Develop

    weekly and monthly performance dashboards

    using

    Google Analytics

    ,

    Looker Studio (Data Studio)

    , or

    Excel/Sheets

    .
  • Present actionable insights and recommendations to stakeholders for continuous campaign improvement.
  • Ensure accurate

    conversion tracking and pixel implementation

    across all platforms.

Collaboration & Growth

  • Partner with product, sales, and CRM teams to ensure lead quality and optimize the marketing funnel.
  • Stay updated on the latest

    digital marketing trends, policies, and platform updates

    from Google and Meta.
  • Share learnings proactively to drive a culture of experimentation and performance excellence.


Qualification & Skills:


Must-Have:

  • Bachelor’s degree.
  • 3–4 years of hands-on experience

    in performance marketing (preferably in

    EdTech

    or a similar digital-first service industry).
  • Proven expertise in

    Google Ads

    and

    Meta Ads

    , with a strong grasp of campaign optimization and reporting.
  • Strong analytical mindset with proficiency in

    Google Analytics, Looker Studio, and Excel/Sheets

    .
  • Experience with

    conversion tracking

    ,

    data attribution

    , and

    budget management

    .

Nice-to-Have:

  • Certifications in

    Google Ads

    or

    Meta Blueprint

    .
  • Familiarity with

    LinkedIn Ads

    or other paid channels.
  • Working knowledge of

    marketing automation tools

    (e.g., HubSpot, Zoho, ActiveCampaign).
  • Strong communication, collaboration, and presentation skills.

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