Performance Marketing Expert

Company Description

At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering exceptional results and creating sustainable growth for our clients.

Role Description

This is a full-time on-site role for a Performance Marketing Expert located in Kolkata. The Performance Marketing Expert will be responsible for developing and implementing marketing strategies, managing and optimizing social media campaigns, driving sales through targeted marketing efforts, analyzing campaign performance, and communicating insights and recommendations. The role requires a deep understanding of digital marketing trends and the ability to effectively engage with clients and stakeholders.

Key Responsibilities:

Campaign Strategy & Execution

• Plan, launch, and manage performance campaigns across

  Google Ads (Search, Display, YouTube)

  and

  Meta Ads (Facebook & Instagram)

  .
• Build and execute

  ROI-driven paid marketing strategies

  focused on lead generation and conversions.
• Collaborate with content and design teams to develop

  compelling creatives and landing pages

  that maximize engagement.

Optimization & Analysis

• Continuously track and optimize campaigns to achieve KPIs like

  CPL, CPA, ROAS, CTR

  , and

  Conversion Rate

  .
• Conduct A/B tests, audience segmentation, and bidding optimizations to enhance performance.
• Analyze trends, monitor budgets, and identify growth opportunities through data-driven insights.

Reporting & Insights

• Develop

  weekly and monthly performance dashboards

  using

  Google Analytics

  ,

  Looker Studio (Data Studio)

  , or

  Excel/Sheets

  .
• Present actionable insights and recommendations to stakeholders for continuous campaign improvement.
• Ensure accurate

  conversion tracking and pixel implementation

  across all platforms.

Collaboration & Growth

• Partner with product, sales, and CRM teams to ensure lead quality and optimize the marketing funnel.
• Stay updated on the latest

  digital marketing trends, policies, and platform updates

  from Google and Meta.
• Share learnings proactively to drive a culture of experimentation and performance excellence.

Qualification & Skills:

Must-Have:

• Bachelor’s degree.

• 3–4 years of hands-on experience

  in performance marketing (preferably in

  EdTech

  or a similar digital-first service industry).
• Proven expertise in

  Google Ads

  and

  Meta Ads

  , with a strong grasp of campaign optimization and reporting.
• Strong analytical mindset with proficiency in

  Google Analytics, Looker Studio, and Excel/Sheets

  .
• Experience with

  conversion tracking

  ,

  data attribution

  , and

  budget management

  .

Nice-to-Have:

• Certifications in

  Google Ads

  or

  Meta Blueprint

  .
• Familiarity with

  LinkedIn Ads

  or other paid channels.
• Working knowledge of

  marketing automation tools

  (e.g., HubSpot, Zoho, ActiveCampaign).
• Strong communication, collaboration, and presentation skills.