Performance Marketing Expert

Performance Marketing Expert

Key Responsibilities

• Plan and execute digital marketing campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn Ads

  , and other paid channels.
• Manage

  ToFu–MoFu–BoFu

  ad funnels and retargeting campaigns to maximize lead conversions.
• Monitor and optimize campaign performance based on CTR, CPC, CPA, ROAS, and conversion metrics.
• Conduct A/B testing for creatives, audience segments, and landing pages.
• Collaborate with design and content teams to produce effective ad creatives.
• Track and analyze user journeys using tools like

  GA4, Google Tag Manager, Meta Pixel, and Microsoft Clarity

  .
• Prepare campaign performance reports and actionable insights for management.
• Research market trends, competitor strategies, and keyword opportunities.
• Manage ad budgets efficiently and ensure campaigns stay within allocated limits.
• Experiment with new channels and campaign types (e.g., YouTube Ads, Performance Max, or remarketing lists).

Required Skills & Experience

• Proven track record of managing ₹2L+ monthly ad budgets with measurable ROI.
• Strong command of

  Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

  .
• Proficiency in

  Google Analytics (GA4), Google Tag Manager, and UTM tracking

  .
• Deep understanding of

  funnel-based marketing, audience segmentation, and retargeting.

• Hands-on experience with A/B testing and conversion rate optimization (CRO).
• Analytical mindset with ability to turn data into strategy.
• Basic knowledge of SEO and landing page optimization (preferably on platforms like WordPress or React/Next.js).
• Familiarity with

  email automation, remarketing flows

  , and

  CRM integrations

  is a plus.

Preferred Qualifications

• Google Ads or Meta Certified Professional.
• Experience with SaaS, HRTech, or B2B campaigns.
• Familiarity with tools like

  Canva, Hotjar, n8n, or Zapier

  .

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to lead growth marketing for multiple SaaS products.
• Flexible remote working and collaborative culture.
• Exposure to international markets and high-growth startup environments.