Job
Description
Company Overview Blue Buddha is a leading men’s wear brand offering a premium and diverse collection of garments, both online and across our retail footprint. We blend fashion, function, and affordability to redefine contemporary style for men. At Blue Buddha, we are committed to delivering trend-driven apparel and seamless shopping experiences. Role Overview We are looking for a data-driven Performance Marketing Executive to manage and scale our paid advertising efforts across Google, Meta (Facebook/Instagram) , and marketplace platforms (Amazon, Flipkart, etc.). The ideal candidate will possess a strong understanding of digital advertising channels, analytics tools, and eCommerce dynamics. You will be responsible for driving ROI-focused campaigns, managing budgets, and delivering measurable growth in online sales. Key Responsibilities Paid Advertising (Meta & Google Ads): Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, and YouTube). Set up conversion tracking, custom audiences, retargeting, and A/B tests to continuously improve performance. Regularly monitor ad performance, CTRs, CPCs, CPAs, ROAS, and make data-backed adjustments. Marketplace Advertising (Amazon, Flipkart, etc.): Plan and execute performance marketing campaigns across major Indian eCommerce marketplaces. Coordinate with internal teams to align ad strategy with product availability, seasonality, and promotional events. Monitor performance dashboards provided by marketplaces and optimize listings and ad placements accordingly. Analytics & Reporting: Create weekly and monthly reports on key metrics, campaign performance, and growth opportunities. Conduct in-depth analysis to understand user behavior, sales funnels, and campaign attribution. Strategy & Innovation: Stay updated on the latest ad platform trends, algorithm changes, and digital marketing tools. Suggest and implement creative strategies to increase engagement, traffic, and conversions. Collaborate with the creative team to ensure ad creatives are optimized for performance. Required Qualifications Bachelor’s degree in Marketing, Business, Digital Media, or related field 1+ years of hands-on experience managing paid campaigns on Meta and Google platforms Experience running ads on eCommerce marketplaces like Amazon, Flipkart, Myntra, etc. Proficiency in tools like Google Analytics, Google Tag Manager, Meta Ads Manager , and marketplace analytics portals Strong analytical and quantitative skills with proficiency in Excel/Google Sheets Solid understanding of performance marketing KPIs – ROAS, CAC, CTR, CPM, LTV, etc. Excellent communication and coordination skills Experience in the fashion or apparel industry is a significant advantage What We Offer Opportunity to work with a dynamic and growing fashion brand Ownership of campaigns and direct impact on business growth Creative freedom and access to new marketing tools and platforms A collaborative, fast-paced, and energetic work environment Join us in shaping the digital presence of one of India’s most exciting men’s fashion brands. Apply now to be part of the Blue Buddha journey. Show more Show less
