Performance Marketing

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Position Summary

Product Owner – Presales

single point of accountability

Key Responsibilities

• Take

  end-to-end ownership of presales

  for assigned products, ensuring a consistent and high-quality lead pipeline aligned with monthly and quarterly business goals.
• Design and execute

  multi-channel lead generation campaigns

  , with accountability for both

  volume and quality

  of leads.
• Collaborate cross-functionally with channel managers, sales, product, content, and business ops to ensure smooth campaign execution and follow-through.
• Analyze channel and campaign performance metrics (CPL, CAC, conversion %, funnel drop-offs, etc.), prepare reports, and recommend data-driven optimizations.
• Own and manage

  presales budgets

  across all channels, using A/B testing and performance metrics to maximize ROI and minimize cost per lead.
• Set up and maintain

  attribution models and real-time dashboards

  to monitor campaign effectiveness and inform strategic decision-making.
• Act as a

  liaison and problem solver

  between internal teams to resolve execution bottlenecks, align priorities, and ensure clarity on targets and timelines.
• Champion continuous improvement by identifying new growth levers, tools, and platforms for demand generation.

What We’re Looking For

• Graduate from a reputed institution with a strong foundation in business, marketing, or related disciplines.
• 1-2 years of experience in

  performance marketing, demand generation

  , or a similar role with proven results in lead generation or pipeline building.
• Demonstrated ability to work cross-functionally with marketing, sales, product, and operations teams.
• Strong analytical mindset with a

  data-first approach

  to decision-making.
• Street-smart, agile, and solution-oriented, with the ability to navigate ambiguity and drive outcomes.
• Self-motivated and highly ambitious individual with the

  hustle and drive

  to meet aggressive goals.
• Excellent communication, interpersonal, and project management skills.
• Proficiency in marketing automation tools, CRM platforms (e.g., HubSpot, Salesforce), and analytics dashboards (e.g., Google Analytics, Looker, Tableau) is a plus.

Why Join Us

• Opportunity to be a

  key growth driver

  in a rapidly scaling EdTech company.
• High ownership role with

  direct impact on business outcomes

  .
• A collaborative and fast-paced work environment where performance is recognized and rewarded.
• Work with a passionate team on solving meaningful problems in the education space.