Performance Marketing Associate

About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/

Job Summary:

• We are seeking a highly data-driven and growth-focused Performance Marketing Associate to own and execute our multi-channel digital marketing strategy. You will be responsible for driving measurable business results through paid media, with a primary focus on Google Ads, Meta Ads, and other performance channels.
• The ideal candidate combines analytical expertise with creative problem-solving, has a proven track record of optimizing ROI, and thrives in a fast-paced, results-oriented environment. If you are passionate about scaling brands, experimenting with new strategies, and using data to make smart decisions, this role is for you.

Job Responsibilities:

• Plan, execute, and optimize multi-channel performance marketing campaigns across Google, Facebook/Instagram, LinkedIn, YouTube, and other relevant platforms.
• Drive lead generation, customer acquisition, and revenue growth while meeting or exceeding defined ROI targets.
• Manage end-to-end campaign execution — including audience segmentation, and creative briefing, A/B testing, budget pacing, and ongoing performance tracking.
• Analyse and report campaign performance, delivering actionable insights to improve key metrics such as CAC, ROAS, CTR, and CPL.
• Collaborate closely with design, content, tech, and sales teams to ensure cohesive messaging and maximize conversion rates.
• Stay ahead of industry trends, emerging tools, and best practices in performance marketing to maintain a competitive edge.
• Partner with design and tech teams to optimize landing pages and conversion funnels for higher engagement and conversion.
• Manage and optimize ad tech tools, pixels, tracking tags, attribution models, and marketing automation workflows effectively.
• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
• Take responsibility for ensuring projects are delivered on time and within budget
• Communicate with clients about projects both remotely, and in-person

Skills Required:

• Proficient in planning, executing, and optimizing campaigns across Display, Social, and App platforms to drive CAC, ROAS, and user acquisition.
• Deep hands-on expertise in Google Ads (Search, Display, YouTube), Facebook Ads Manager, Google Analytics (GA4).
• Skilled in conversion rate optimization (CRO), A/B testing, and landing page optimization.
• Experience setting up and troubleshooting tracking pixels (GA4, Google Ads, Meta, Floodlights) for accurate data capture across web and mobile (iOS/Android).
• Strong analytical skills with expertise in Google Analytics configuration (goals, filters, events) and building actionable reports/dashboards using GA, Excel, and other analytics tools.
• Ability to analyse user behaviour, conversion funnels, and drop-off points to identify and implement performance improvements.
• Strategic thinker with attention to detail and the ability to execute at speed.
• Strong collaboration skills with product, tech, and creative teams to align tracking, creative assets, and landing pages with business goals in Ed Tech and ecommerce.
• Excellent verbal and written communication skills.

Experience Required:

• Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
• Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing..
• Experience in an agency set up would add value to the role
• Certification in Google Ads or other relevant digital marketing certifications is a plus.