Performance Marketing Associate

Job Title:

Experience:

Location:

Employment Type:

Role Overview:

ownership

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns (Google Ads, Facebook/Instagram, YouTube, etc.).
• Manage budgets and ensure cost-efficient campaign delivery (ROAS, CPL, CPA goals).
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other dashboards.
• Leverage

  AI tools

  (e.g., ChatGPT, automation platforms) for content generation, campaign optimization, and productivity enhancement.
• Collaborate with content/design teams to ensure high-performing creatives and landing experiences.
• Apply a solid understanding of

  SEO principles

  to improve ad performance and landing page relevance.
• Prepare performance reports, highlight insights, and suggest data-backed optimizations.
• Stay updated on platform trends, algorithm changes, new ad formats, and emerging digital tools.

Requirements:

• 2–3 years of hands-on experience in performance marketing or digital advertising.
• Proficiency in Google Ads, Meta Business Manager, and Google Analytics (GA4 preferred).
• Strong analytical skills with comfort in Excel/Sheets and campaign reporting.
• Understanding of funnels, tracking (UTMs, pixels), and conversion optimization.
• Experience with travel, e-commerce, or lead-gen campaigns is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Certifications in Google Ads, Meta Blueprint, or similar are a bonus.
• Exposure to tools like Hotjar, HubSpot, or CRM systems is an advantage.
• Familiarity with AI-based marketing tools and SEO best practices is preferred.