Dynamic Senior Content Associate with expertise in SEO-driven writing, AI-enhanced content creation, and social media copywriting. Proven ability to develop engaging, brand-aligned content while meeting tight deadlines. Combines creative storytelling with data-backed strategies to boost audience engagement and brand visibility. Key Responsibilities: ✅ Develop SEO-optimized, engaging content (blogs, social media, email campaigns, website copy). ✅ Research industry trends, competitor insights, and data to enhance content strategy. ✅ Use AI tools (ChatGPT, Gemini, Jasper, etc.) to streamline content creation & ideation. ✅ Collaborate with team members to brainstorm ideas and concepts for content. ✅ Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines. ✅ Stay up-to-date with industry trends and best practices in content marketing and writing. ✅ Assist in other content-related tasks as needed. Requirements: ✔ Bachelor’s degree in Communications, Journalism, Marketing, or related field. ✔ 3-4 years of hands-on experience in SEO content writing, social media copy, and AI tools. ✔ Excellent written and verbal communication skills in English language. ✔ Proficiency in latest AI content tools for content execution and other Marketing related tasks. ✔Ability to work independently and meet deadlines. ✔Strong passion for writing. ✔Attention to detail and a commitment to producing high-quality work. About Company SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator. Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata, and regional offices across the country, it is a rapidly advancing fintech company. SabPaisa is dedicated to providing simplified payment solutions, offering customizable options tailored to the client’s unique needs. How Are We Different SabPaisa’s dynamic, PCI-DSS and SSL-certified payment gateway offers secure online checkout with diverse options—Cards, Net-Banking, UPI, Wallets, and offline choices like e-Cash, e-NEFT & Bharat QR, available at nearly 10 Lac Cash Counters nationwide. Our white-labelled payments and collection suite partners with banks like BOI, BOB, IDFC First, Canara, UBI & Indian Bank, processing over INR 94.9 billion. Introduction Video: https://www.youtube.com/watch?v=K7Z7A059faE Show more Show less

About the role : We are seeking an analytical and results-driven Performance Marketing Associate to join our team and lead our paid marketing initiatives. In this role, you will be responsible for planning, executing, and optimizing paid acquisition campaigns across multiple channels—especially Google Ads and Meta Ads—to generate high-quality leads and drive growth. You’ll work closely with internal teams and vendors to ensure that campaigns meet performance goals, maintain an efficient CAC, and deliver a high return on investment (ROI). Key focuses include lead generation (lead gen), campaign management, performance tracking, and continuous optimization using data-backed insights. Key Responsibilities: ✅ Plan and execute all digital acquisition activities using ad platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic advertising, etc. ✅Work on a budget to reach maximum KPI keeping the CAC at the optimum level. ✅Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives. ✅Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). ✅Identify trends and insights, and optimize spend and performance based on the insights. ✅Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ✅Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers. ✅Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better. ✅Suggest new digital channels that have the potential to increase new user numbers in an efficient way. ✅Creation of landing pages, and CRO. ✅Handling tag manager, Google Analytics and all related tools. Qualifications ✔Bachelor's degree (or higher) in any related field with a strong quantitative background. ✔Proven working experience in digital marketing (3-5 years), and extensive experience in managing in-house digital performance marketing at SAAS companies is preferable. ✔Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads and Native Ads. ✔Have experience in managing Ad Networks for acquisition campaigns. ✔Have a basic understanding of organic acquisition such as SEO. ✔Experience in setting up tags/lading pages for campaign set-up and tracking purposes. About Company SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator. Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata, and regional offices across the country, it is a rapidly advancing fintech company. SabPaisa is dedicated to providing simplified payment solutions, offering customizable options tailored to the client’s unique needs. How Are We Different SabPaisa’s dynamic, PCI-DSS and SSL-certified payment gateway offers secure online checkout with diverse options—Cards, Net-Banking, UPI, Wallets, and offline choices like e-Cash, e-NEFT & Bharat QR, available at nearly 10 Lac Cash Counters nationwide. Our white-labelled payments and collection suite partners with banks like BOI, BOB, IDFC First, Canara, UBI & Indian Bank, processing over INR 94.9 billion. Introduction Video: https://www.youtube.com/watch?v=K7Z7A059faE Show more Show less

Dynamic Senior Content Associate with expertise in SEO-driven writing, AI-enhanced content creation, and social media copywriting. Proven ability to develop engaging, brand-aligned content while meeting tight deadlines. Combines creative storytelling with data-backed strategies to boost audience engagement and brand visibility. Key Responsibilities: ✅ Develop SEO-optimized, engaging content (blogs, social media, email campaigns, website copy). ✅ Research industry trends, competitor insights, and data to enhance content strategy. ✅ Use AI tools (ChatGPT, Gemini, Jasper, etc.) to streamline content creation & ideation. ✅ Collaborate with team members to brainstorm ideas and concepts for content. ✅ Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines. ✅ Stay up-to-date with industry trends and best practices in content marketing and writing. ✅ Assist in other content-related tasks as needed. Requirements: ✔ Bachelor’s degree in Communications, Journalism, Marketing, or related field. ✔ 3-4 years of hands-on experience in SEO content writing, social media copy, and AI tools. ✔ Excellent written and verbal communication skills in English language. ✔ Proficiency in latest AI content tools for content execution and other Marketing related tasks. ✔Ability to work independently and meet deadlines. ✔Strong passion for writing. ✔Attention to detail and a commitment to producing high-quality work. About Company SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator. Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata, and regional offices across the country, it is a rapidly advancing fintech company. SabPaisa is dedicated to providing simplified payment solutions, offering customizable options tailored to the client’s unique needs. How Are We Different SabPaisa’s dynamic, PCI-DSS and SSL-certified payment gateway offers secure online checkout with diverse options—Cards, Net-Banking, UPI, Wallets, and offline choices like e-Cash, e-NEFT & Bharat QR, available at nearly 10 Lac Cash Counters nationwide. Our white-labelled payments and collection suite partners with banks like BOI, BOB, IDFC First, Canara, UBI & Indian Bank, processing over INR 94.9 billion. Introduction Video : https://www.youtube.com/watch?v=K7Z7A059faE Show more Show less

Selected Intern's Day-to-day Responsibilities Include Assist in identifying and researching new business prospects and partnership opportunities. Support in managing backend data—organizing leads, maintaining records, and ensuring accurate documentation. Collaborate with internal teams and external stakeholders to facilitate business outreach. Help draft proposals, pitch decks, or communication materials as needed. Learn and adapt quickly to changing market and business requirements. About Company: SabPaisa (SRS Live Technologies) - headquartered in New Delhi, with eight other regional offices - is a rapidly growing fintech company that has developed the world's first API driven unified payment platform which supports all methods of payment collection such as cards, net-banking, UPI, QR, and wallets to offline options like e-Cash, e-NEFT, e-RTGS & Bharat QR. We are changing the way financial institutions, hospitals, government bodies, SAAS & e-commerce companies, schools, colleges, universities, councils, trusts, etc. collect money and data from their clients and customers. Our executive team consists of senior members with more than 90 years in banking and technology having brands in their resumes like IIT, IIM, ICICI, HDFC, Axis, etc.

Selected Intern's Day-to-day Responsibilities Include Assist in identifying and researching new business prospects and partnership opportunities. Support in managing backend data—organizing leads, maintaining records, and ensuring accurate documentation. Collaborate with internal teams and external stakeholders to facilitate business outreach. Help draft proposals, pitch decks, or communication materials as needed. Learn and adapt quickly to changing market and business requirements. About Company: SabPaisa (SRS Live Technologies) - headquartered in New Delhi, with eight other regional offices - is a rapidly growing fintech company that has developed the world's first API driven unified payment platform which supports all methods of payment collection such as cards, net-banking, UPI, QR, and wallets to offline options like e-Cash, e-NEFT, e-RTGS & Bharat QR. We are changing the way financial institutions, hospitals, government bodies, SAAS & e-commerce companies, schools, colleges, universities, councils, trusts, etc. collect money and data from their clients and customers. Our executive team consists of senior members with more than 90 years in banking and technology having brands in their resumes like IIT, IIM, ICICI, HDFC, Axis, etc.

Selected Intern's Day-to-day Responsibilities Include Assist in identifying and researching new business prospects and partnership opportunities. Support in managing backend data—organizing leads, maintaining records, and ensuring accurate documentation. Collaborate with internal teams and external stakeholders to facilitate business outreach. Help draft proposals, pitch decks, or communication materials as needed. Learn and adapt quickly to changing market and business requirements. About Company: SabPaisa (SRS Live Technologies) - headquartered in New Delhi, with eight other regional offices - is a rapidly growing fintech company that has developed the world's first API driven unified payment platform which supports all methods of payment collection such as cards, net-banking, UPI, QR, and wallets to offline options like e-Cash, e-NEFT, e-RTGS & Bharat QR. We are changing the way financial institutions, hospitals, government bodies, SAAS & e-commerce companies, schools, colleges, universities, councils, trusts, etc. collect money and data from their clients and customers. Our executive team consists of senior members with more than 90 years in banking and technology having brands in their resumes like IIT, IIM, ICICI, HDFC, Axis, etc.

Selected Intern's Day-to-day Responsibilities Include Assist in identifying and researching new business prospects and partnership opportunities. Support in managing backend data—organizing leads, maintaining records, and ensuring accurate documentation. Collaborate with internal teams and external stakeholders to facilitate business outreach. Help draft proposals, pitch decks, or communication materials as needed. Learn and adapt quickly to changing market and business requirements. About Company: SabPaisa (SRS Live Technologies) - headquartered in New Delhi, with eight other regional offices - is a rapidly growing fintech company that has developed the world's first API driven unified payment platform which supports all methods of payment collection such as cards, net-banking, UPI, QR, and wallets to offline options like e-Cash, e-NEFT, e-RTGS & Bharat QR. We are changing the way financial institutions, hospitals, government bodies, SAAS & e-commerce companies, schools, colleges, universities, councils, trusts, etc. collect money and data from their clients and customers. Our executive team consists of senior members with more than 90 years in banking and technology having brands in their resumes like IIT, IIM, ICICI, HDFC, Axis, etc.

Selected Intern's Day-to-day Responsibilities Include Assist in identifying and researching new business prospects and partnership opportunities. Support in managing backend data—organizing leads, maintaining records, and ensuring accurate documentation. Collaborate with internal teams and external stakeholders to facilitate business outreach. Help draft proposals, pitch decks, or communication materials as needed. Learn and adapt quickly to changing market and business requirements. About Company: SabPaisa (SRS Live Technologies) - headquartered in New Delhi, with eight other regional offices - is a rapidly growing fintech company that has developed the world's first API driven unified payment platform which supports all methods of payment collection such as cards, net-banking, UPI, QR, and wallets to offline options like e-Cash, e-NEFT, e-RTGS & Bharat QR. We are changing the way financial institutions, hospitals, government bodies, SAAS & e-commerce companies, schools, colleges, universities, councils, trusts, etc. collect money and data from their clients and customers. Our executive team consists of senior members with more than 90 years in banking and technology having brands in their resumes like IIT, IIM, ICICI, HDFC, Axis, etc.

As a diligent marketing brand specialist, you will be responsible for conducting market studies to identify opportunities and undertake brand reputation projects to determine brand positioning. You will design brand communication strategies and utilize appropriate media channels to effectively communicate them. It will be crucial to adhere to established budgets, estimates, and performance indicators. Additionally, you will be expected to measure the success of campaigns, generate reports reflecting campaign performance based on Key Performance Indicators (KPIs) and Return on Investment (ROI), and formulate growth strategies with a focus on brand innovation. In the realm of Public Relations, your role will involve writing and disseminating press releases, articles, and other media materials. You will develop and execute PR campaigns and strategies, monitor media coverage and public sentiment, cultivate and nurture relationships with media contacts, oversee social media presence and content, as well as provide support in event planning and execution. To qualify for this position, you should hold a Bachelor's degree in a relevant field and possess 3-5 years of experience in public relations, branding, or corporate communications. Strong writing and communication skills are essential, along with a good understanding of media relations, press releases, and PR tools. The ability to effectively manage multiple projects and meet deadlines is also a key requirement. Join us in our mission to revolutionize brand management and public relations. Watch our Introduction Video at https://www.youtube.com/watch v=K7Z7A059faE and be part of a dynamic team dedicated to making a difference. Apply now to embark on a rewarding career journey with us.,

Location: Delhi Experience: 5–8 Years Industry: Financial Services / Payments Job Summary We are looking for a skilled Data Modeler / Architect with 5–8 years of experience in designing, implementing, and optimizing robust data architectures in the financial payments industry. The ideal candidate will have deep expertise in SQL , data modeling, ETL/ELT pipeline development , and cloud-based data platforms such as Databricks or Snowflake . You will play a key role in designing scalable data models, orchestrating reliable data workflows, and ensuring the integrity and performance of mission-critical financial datasets. This is a highly collaborative role interfacing with engineering, analytics, product, and compliance teams. Key Responsibilities Design, implement, and maintain logical and physical data models to support transactional, analytical, and reporting systems. Develop and manage scalable ETL/ELT pipelines for processing large volumes of financial transaction data . Tune and optimize SQL queries, stored procedures , and data transformations for maximum performance. Build and manage data orchestration workflows using tools like Airflow, Dagster, or Luigi . Architect data lakes and warehouses using platforms like Databricks, Snowflake, BigQuery , or Redshift . Enforce and uphold data governance, security, and compliance standards (e.g., PCI-DSS, GDPR). Collaborate closely with data engineers, analysts, and business stakeholders to understand data needs and deliver solutions. Conduct data profiling, validation , and quality assurance to ensure clean and consistent data. Maintain clear and comprehensive documentation for data models, pipelines, and architecture. Required Skills & Qualifications 5–8 years of experience as a Data Modeler, Data Architect , or Senior Data Engineer in the financial/payments domain. Advanced SQL expertise, including query tuning, indexing , and performance optimization . Proficiency in developing ETL/ELT workflows using tools such as Spark, dbt, Talend, or Informatica . Experience with data orchestration frameworks: Airflow, Dagster, Luigi , etc. Strong hands-on experience with cloud-based data platforms like Databricks, Snowflake , or equivalents. Deep understanding of data warehousing principles : star/snowflake schema, slowly changing dimensions, etc. Familiarity with financial data structures , such as payment transactions, reconciliation, fraud patterns, and audit trails. Working knowledge of cloud services (AWS, GCP, or Azure) and data security best practices . Strong analytical thinking and problem-solving capabilities in high-scale environments. Preferred Qualifications Experience with real-time data pipelines (e.g., Kafka, Spark Streaming). Exposure to data mesh or data fabric architecture paradigms. Certifications in Snowflake, Databricks , or relevant cloud platforms. Knowledge of Python or Scala for data engineering tasks.

Job Summary We are looking for a skilled Data Modeler / Architect with 58 years of experience in designing, implementing, and optimizing robust data architectures in the financial payments industry. The ideal candidate will have deep expertise in SQL, data modeling, ETL/ELT pipeline development, and cloud-based data platforms such as Databricks or Snowflake. You will play a key role in designing scalable data models, orchestrating reliable data workflows, and ensuring the integrity and performance of mission-critical financial datasets. This is a highly collaborative role interfacing with engineering, analytics, product, and compliance teams. Key Responsibilities Design, implement, and maintain logical and physical data models to support transactional, analytical, and reporting systems. Develop and manage scalable ETL/ELT pipelines for processing large volumes of financial transaction data. Tune and optimize SQL queries, stored procedures, and data transformations for maximum performance. Build and manage data orchestration workflows using tools like Airflow, Dagster, or Luigi. Architect data lakes and warehouses using platforms like Databricks, Snowflake, BigQuery, or Redshift. Enforce and uphold data governance, security, and compliance standards (e.g., PCI-DSS, GDPR). Collaborate closely with data engineers, analysts, and business stakeholders to understand data needs and deliver solutions. Conduct data profiling, validation, and quality assurance to ensure clean and consistent data. Maintain clear and comprehensive documentation for data models, pipelines, and architecture. Required Skills & Qualifications 58 years of experience as a Data Modeler, Data Architect, or Senior Data Engineer in the financial/payments domain. Advanced SQL expertise, including query tuning, indexing, and performance optimization. Proficiency in developing ETL/ELT workflows using tools such as Spark, dbt, Talend, or Informatica. Experience with data orchestration frameworks: Airflow, Dagster, Luigi, etc. Strong hands-on experience with cloud-based data platforms like Databricks, Snowflake, or equivalents. Deep understanding of data warehousing principles: star/snowflake schema, slowly changing dimensions, etc. Familiarity with financial data structures, such as payment transactions, reconciliation, fraud patterns, and audit trails. Working knowledge of cloud services (AWS, GCP, or Azure) and data security best practices. Strong analytical thinking and problem-solving capabilities in high-scale environments. Preferred Qualifications Experience with real-time data pipelines (e.g., Kafka, Spark Streaming). Exposure to data mesh or data fabric architecture paradigms. Certifications in Snowflake, Databricks, or relevant cloud platforms. Knowledge of Python or Scala for data engineering tasks (ref:hirist.tech)

The ideal candidate should possess extensive expertise in SQL, data modeling, ETL/ELT pipeline development, and cloud-based data platforms like Databricks or Snowflake. You will be responsible for designing scalable data models, managing reliable data workflows, and ensuring the integrity and performance of critical financial datasets. Collaboration with engineering, analytics, product, and compliance teams is a key aspect of this role. Responsibilities: - Design, implement, and maintain logical and physical data models for transactional, analytical, and reporting systems. - Develop and oversee scalable ETL/ELT pipelines to process large volumes of financial transaction data. - Optimize SQL queries, stored procedures, and data transformations for enhanced performance. - Create and manage data orchestration workflows using tools like Airflow, Dagster, or Luigi. - Architect data lakes and warehouses utilizing platforms such as Databricks, Snowflake, BigQuery, or Redshift. - Ensure adherence to data governance, security, and compliance standards (e.g., PCI-DSS, GDPR). - Work closely with data engineers, analysts, and business stakeholders to comprehend data requirements and deliver solutions. - Conduct data profiling, validation, and quality assurance to maintain clean and consistent data. - Maintain comprehensive documentation for data models, pipelines, and architecture. Required Skills & Qualifications: - Proficiency in advanced SQL, including query tuning, indexing, and performance optimization. - Experience in developing ETL/ELT workflows with tools like Spark, dbt, Talend, or Informatica. - Familiarity with data orchestration frameworks such as Airflow, Dagster, Luigi, etc. - Hands-on experience with cloud-based data platforms like Databricks, Snowflake, or similar technologies. - Deep understanding of data warehousing principles like star/snowflake schema, slowly changing dimensions, etc. - Knowledge of cloud services (AWS, GCP, or Azure) and data security best practices. - Strong analytical and problem-solving skills in high-scale environments. Preferred Qualifications: - Exposure to real-time data pipelines like Kafka, Spark Streaming. - Knowledge of data mesh or data fabric architecture paradigms. - Certifications in Snowflake, Databricks, or relevant cloud platforms. - Familiarity with Python or Scala for data engineering tasks.,

Job Overview: We are seeking a Risk & Compliance Officer with over 8-10 years of experience in the fintech or financial services domain. The ideal candidate will have deep expertise in handling regulatory and law enforcement coordination, fraud and cybercrime investigations, and compliance reporting. Proficiency in FIU-IND portal , NCRP , cybercrime complaints , and police coordination is essential. The role also demands hands-on experience in Advanced Excel , SQL , and automated transaction monitoring tools . Key Responsibilities: Regulatory Reporting: Manage and file reports through FIU-IND (STRs, CTRs, etc.) and NCRP portal as per regulatory timelines. Maintain records and ensure compliance with PMLA and other relevant regulations. Cybercrime & Law Enforcement Handling: Handle cybercrime complaints , coordinate with law enforcement agencies (LEAs), and manage police complaint documentation . Draft and respond to queries from cyber cells and police departments in a timely and professional manner. Transaction Monitoring & Investigations: Monitor suspicious and high-risk transactions using automated transaction monitoring systems . Conduct deep-dive investigations and root cause analysis on flagged transactions and accounts. Compliance Process Management: Develop, implement, and continuously improve internal compliance processes and controls. Ensure adherence to RBI, FIU, NPCI, and other regulatory bodies' guidelines. Data Analysis & Reporting: Utilize Advanced Excel and SQL for data extraction, fraud pattern analysis, and compliance reports. Generate dashboards and actionable insights for senior management. Audit & Documentation: Prepare compliance documentation and assist in both internal and external audits. Maintain audit trails and ensure timely response to audit findings. Stakeholder Coordination: Liaise with internal departments such as legal, finance, and operations for case closures and compliance alignment. Represent the company during regulatory inspections and external stakeholder meetings. Required Qualifications & Skills: 8-10 years of experience in compliance, preferably in fintech, NBFC, or banking sectors. Strong experience in: FIU-IND portal operations and reporting NCRP portal handling Cybercrime complaint coordination and response Police complaint preparation and liaison Hands-on proficiency in: Advanced Excel (Pivot Tables, VLOOKUP, dashboards, etc.) SQL for data analysis and queries Automated Transaction Monitoring Tools (e.g., BankIQ, SAS, Actimize, or similar) Strong understanding of RBI, AML, KYC, PMLA and other applicable regulations. Excellent communication skills and ability to handle high-pressure situations with regulatory authorities. Bachelor’s or Master’s degree in Law, Finance, Commerce, or related fields. Certifications in AML/KYC/Fraud Risk/Compliance are a plus.

We are looking for a Risk and Control Manager - Operations to oversee daily activities across functions such as finance, IT, and regulatory compliance. If you have a background in risk management, consider joining our team to help anticipate and assess the potential impacts of risk across payments. We’ll look to you to proactively drive the assessment and implementation of the risk framework and policy compliance and changes, converting these into appropriate strategies and action plans WHAT WILL YOU BE DOING ON A REGULAR BASIS (RESPONSIBILITIES) As a risk manager, you'll be responsible for managing the risk to an organisation You’ll have the responsibility of supporting the management team in their identification and assessment of risk s. Working with senior stakeholders within the company, you’ll look to drive forward the development and delivery of remedial action plans where identified risk s. On top of this, you’ll be supporting a culture of proactive and pre-emptive risk management and continuous improvement, and the attainment of the risk objectives of the company. Design Internal Controls, Review Procedures, and Work Program The individual will assist in evaluating the adequacy and effectiveness of operational & financial controls across the merchant life cycle (on-boarding, integrations, transactions & settlements) Providing exception reports on a regular basis Being personally accountable for identifying, assessing, managing, and reporting risk s within your area of responsibility, including supporting formal risk management activities, e.g., Risk Control Self Assessments, and timely closure of Assurance action Analyzing risk reporting and metrics used to inform decision-making Educating teams on the operational risk framework and our conduct risk obligations, supporting the business in operating and embedding them Keep abreast of industry trends, regulatory, and business issues impacting self-certification. Use of regulatory knowledge, business understanding, and expert judgment to quickly identify underlying issues and escalate issues, where appropriate. WHO ARE WE LOOKING FOR (REQUIREMENTS) To be successful in this role, you’ll need the ability to manage your workflow, including that of direct reports, to meet deadlines. You’ll also need good communication skills in order to work well within the team, as well as being able to negotiate with and influence stakeholders across an organization. The ability to assess business financial and credit risk for their respective portfolios or sectors Knowledge of the payment ecosystem in India and understanding of the financial products Financial and other risk analysis and problem-solving abilities Experience with implementing IT systems Knowledge of data analytics and reporting Good with numbers and financial planning Analytical mind Problem-solving aptitude BSc/BA in Business, Computer Science, or other relevant field Join us as a Risk Manager If you have a background in risk management, then join our team in helping to anticipate and assess the potential impacts of risk across payments. We’ll look to you to proactively drive the assessment and implementation of the risk framework and policy compliance and changes, converting these into appropriate strategies and action plans