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Performance Marketer – Opalspace Job Overview We are seeking a highly skilled and detail-oriented Performance Marketer to join our team. This individual will be responsible for managing and optimizing digital ad campaigns across multiple platforms, while also leveraging analytics tools to drive data-backed decisions. Location : Sector – 59, Noida. Job Type : Full-Time Company : LorryZone Technologies Pvt. Ltd. (Opalspace) Key Responsibilities : - Plan, execute, and optimize advertising campaigns across multiple platforms including: - Google Ads - Meta (Facebook & Instagram) Ads - Taboola - Traffic Junkie - Truecaller Ads - Pinterest Ads - Monitor and analyze performance metrics using tools like: - Google Analytics - Microsoft Clarity - Hotjar - Set up and manage tags, triggers, and variables using Google Tag Manager (GTM) to track user behavior and campaign goals effectively. - Collaborate with creative and strategy teams to align campaign objectives with business goals. - A/B testing of creatives and audience segments to optimize ROI. - Generate performance reports and actionable insights for internal stakeholders and clients. Key Requirements : - - Proven experience (3-4 years) in executing campaigns across major digital advertising platforms. -Strong analytical mindset with hands-on experience using Google Analytics, Microsoft Clarity, and Hotjar. -Expertise in Google Tag Manager setup and implementation. -Ability to interpret campaign data and turn it into actionable strategies. -Good communication and coordination skills. -Self-driven, proactive, and highly organized. Qualifications for Performance Marketer Education & Background :  Bachelor’s degree in Marketing, Business, Communications, or a related field. (MBA is a plus.)  3-5 years of hands-on experience in performance marketing, preferably in a digital first environment. Technical Skills :  Proficient in ad platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, etc.  Solid understanding of analytics tools such as Google Analytics, Google Tag Manager, and data visualization tools (e.g., Looker Studio, Tableau).  Experience with A/B testing tools and CRO (e.g.,VWO, Hotjar). Analytical & Strategic Skills:  Strong analytical skills and ability to interpret data to make business decisions.  Experience with campaign budget management, ROAS, CAC, and LTV analysis.  Ability to develop and execute data-driven strategies to improve performance. Soft Skills :  Excellent communication, collaboration, and project management skills.  Self-starter with a growth mindset and the ability to adapt quickly to changing trends.  Strong attention to detail and organizational skills. About Us : LorryZone Technology Pvt. Ltd. is a leader in vehicle advertising. It has been delivering top-notch services for industrial and commercial spaces. We were founded in 2015. Expanding our portfolio, we have launched a new segment, Opal Space, focusing on house paint & interior services. Our goal is to provide exceptional quality and service to our residential clients, ensuring every project is completed to the highest quality standard. Show more Show less
