Performance Marketer (Meta ads)

Location: Bhopal (In-Office Role)

Salary: ₹15,000 to ₹25,000/month (Based on experience and skills)

About the Role:

We are looking for a highly motivated individual with a "figure it out" mentality to join our Team. The ideal candidate will have a proven track record in performance marketing and team management, especially within the D2C space and knows what it takes to achieve high ROAS.

If you are experienced in scaling D2C brands and capable of executing high-ROI ad campaigns, we would love to meet you!

We need a Meta & Google Ads Expert who can independently strategize, execute, optimize, and scale campaigns to generate quality leads and conversions. You'll work closely with our content, design, and sales teams to ensure campaigns align with brand goals and performance metrics.

• Key Responsibilities:Plan, launch, and optimize Meta (Facebook & Instagram) Ads to drive high-quality traffic, leads, and conversions.
• Monitor, analyze, and report on campaign performance, making data-driven decisions to improve ROI.
• Scale D2C brands through effective paid marketing strategies.
• Collaborate with the creative team for ad copies, graphics, and videos optimized for performance.
• Manage budgets effectively to maximize outcomes and meet KPIs.
• Explore and experiment with new growth channels to expand acquisition.
• A/B test different creatives, audiences, and funnels to continuously improve results.
• Work closely with the marketing and sales teams to align campaigns with brand strategy.
• Stay updated with the latest industry trends and Meta Ads best practices.

• Skills & Experience Required:
• 0-1 years of experience in Performance Marketing, preferably with D2C brands. Freshers can also apply who want to kick start their career in performance marketing.
• Strong expertise in Meta (Facebook & Instagram) Ads — including lead generation and conversion campaigns.
• Deep understanding of customer acquisition funnels and retargeting strategies.
• Experience in budget allocation, scaling campaigns, and ROI optimization.
• Proficiency in tools like Google Analytics, Meta Business Manager, and performance tracking software.
• Ability to analyze data, prepare reports, and make performance-based recommendations.
• Strong communication, teamwork, and problem-solving skills.

• What We Offer:
• A chance to work with growing D2C brands and creative teams.
• High ownership and the freedom to experiment, strategize, and implement.
• Career growth opportunities within a fast-paced startup environment.
• Opportunity to work on challenging and impactful projects.
• A fun, young, and dynamic workplace located in Bhopal.

About Us:

We are a fast-growing startup working on building cool D2C brands like Cartoonpanti and Guilt-Free. Our mission is to create brands that not only stand out but connect deeply with today's youth and modern consumers. If you are someone who loves challenging the norm and creating impact, you’ll fit right in!

• Location & Work Type:Location: Bhopal (Office-based role)
• Work Type: Full-time

To Apply:

Send your resume and portfolio/case studies of past campaigns to instainnovate@gmail.com or WhatsApp us at +91 88719 37101 apply directly here on LinkedIn.

Let’s build something awesome together!