Partnership/ Publisher Development

This is a full-time on-site role for a Lead - Publisher Development and Strategic Partnerships at Tyroo in Gurgaon/ Bangalore.

Tyroo|CJ is building Commerce based Monetization solutions for emerging categories of Web and App based supply with core focus on Fintech/Human Media/ Programmatic Performance/ Commerce and Lead Aggregators integrating directly into CJ Platform for fraud free, full funnel and inventory development.

This role requires capability to build audiences and monetization infrastructure & you will be at the forefront of growth strategy, building and managing monetization partnerships with leading consumer platforms and post-purchase surfaces. Your efforts will significantly expand network inventory, creating new opportunities for our Leading Global advertisers to connect with and acquire new shoppers.

This quota-carrying role requires end-to-end ownership of deals, from prospecting, selling, negotiating and closing deals, to post-deal execution. You will collaborate closely with Product, Engineering, and Customer Success teams to ensure seamless implementation and ongoing success.The ideal candidate is a strategic thinker with strong financial acumen, exceptional attention to detail, and outstanding written and verbal communication skills. You thrive in cross-functional environments, and are motivated by doing smart, sustainable deals that have a transformational impact on the business.

Responsibilities

• Pipeline generation

  : Create a roadmap for publisher identification and prioritisation based on their business impact and value to the ecosystem. Run deep discovery to understand a publishers goals, organizational structure and their willingness to partner with Tyroo|Cj & maintain a healthy pipeline of publishers open to join the network

• Lead generation

  : Represent CJ at partner-facing or industry-wide events

• Revenue generation

  : Build and execute outreach strategies to pitch, recruit and onboard enterprise publishers in given markets (India and S.E.Asia).

• Proposal

  : The role requires you to identify opportunities and create custom plans of monetisation for the partner in a collaborative manner. A deep understanding of how monetisation works for Consumer businesses is important. Equally important is to convert this understanding into a custom proposal for the partners and create a year long revenue map for them.

• Negotiate

  and execute contracts with the publisher in close partnership with Legal, Finance and Tyroo’s leadership team (including the Founder/CEO)

• Collaboration

  : Work closely with cross-functional teams, including account managers, advertisers, and internal stakeholders, to align publisher strategies with business objectives

• Forecasting

  : Maintain and manage your pipeline and accurately forecast revenue.

• New product development

  : Be on top of industry trends & utilise data to identify new products / partnerships that can be unlocked

• Annual reviews

  : Work closely with customer success (Pub-dev) team to ensure success for publishers after they are successfully onboarded on the platform. Continuously monitor their performance and take part in their half year and annual reviews.

• Executive presence

  : Build relationships with C level suite at companies being pitched at and make them your ambassadors

Qualifications

• Bachelor's degree in Marketing, Business, or related field,
• 5-7 years of experience in partnerships for martech, adtech or D2C Consumer business is a must have.
• Experience in enterprise sales is good to have
• Ability to build C-suite relationships and influence.
• Past relevant experience of selling to fintech / banks / aggregator apps / Mobile OEM's.
• Strong understanding of digital monetisation, negotiation and communication skills.
• A deep understanding of the India and S.E.Asia digital media and digital consumer products space and its monetisation techniques.
• This is an IC role and requires the ability to work independently in a fast paced environment.