Paid Search Manager

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ABOUT BIDMATH

Bidmath is a global digital media and data-driven marketing company with expertise in programmatic advertising, commerce media, AI-driven optimization, and social media innovation. With offices across Asia-Pacific and Europe, we help brands grow by combining advanced technology, strategy, and creative excellence.

ROLE OVERVIEW:

Paid Search & Performance Marketing Manager

The ideal candidate is both strategic and hands-on — capable of crafting performance frameworks, managing budgets, and turning data into decisions. You’ll be part of a cross-functional team working with creative, data, and client partners to deliver business growth for multi-market brands.

KEY RESPONSIBILITIES

• Lead end-to-end management of paid search campaigns across Google, Bing, and retail media platforms.
• Develop full-funnel search strategies covering keyword planning, bidding, audience segmentation, and ad copy testing.
• Manage Performance Max, Shopping, Dynamic Search, and YouTube for Action campaigns to drive qualified traffic and sales.
• Deploy automated bidding, scripts, and feed-based optimization to improve CPC and ROI.
• Integrate conversion tracking and event data (GA4, GTM, Floodlight, Conversion API) to ensure accurate measurement.
• Collaborate with the creative and analytics teams to align media performance with brand narratives and consumer insights.
• Analyze performance data, generate insights, and present weekly/monthly performance reviews to clients.
• Pilot emerging search ecosystems (Amazon Ads, TikTok Search Ads, AI-driven retail networks) to stay ahead of market trends.
• Support cross-channel initiatives with the social and commerce teams to maximize synergy between paid search and paid social.

REQUIREMENTS:

• 3-5 years of hands-on experience managing multi-platform paid search campaigns (agency or brand side).
• Proven record of optimizing large-budget accounts.
• Expertise in Google Ads, Bing Ads, Search Ads 360, GA4, and Merchant Center.
• Working knowledge of Amazon Ads, retail media networks, or marketplace ads preferred.
• Strong understanding of tracking, attribution, and data-layer setup (GA4, GTM, Floodlight).
• Proficiency in Excel/Sheets and dashboard tools (Data Studio, Looker Studio, or Power BI).
• Excellent analytical, communication, and client presentation skills.
• Google Ads / Bing Ads / SA360 certification preferred.

What We Offer

• Opportunity to shape paid search strategy for top-tier brands in one of the fastest-growing digital markets.
• Hands-on exposure to advanced search and automation tools across Google, Bing, and retail ad ecosystems.
• Collaborative, data-first environment where media, analytics, and creative teams work together to drive measurable growth.
• Competitive compensation and benefits, with a clear career path toward Performance Lead or Strategy roles.
• Access to continuous learning and innovation programs focused on new ad formats, audience modeling, and measurement frameworks.