Paid Media Specialist

Job Title: Paid Media Specialist – Google & META Ads

Location: Remote (UAE Time Zone)

Position Type: Full-Time

Working Hours: Monday – Friday, 9:00 AM – 5:00 PM UAE Time

Salary: $1,250 per month

About TDS Group

TDS Group is a performance-driven digital marketing agency based in Dubai, delivering innovative paid media, creative, and AI-powered CRM solutions for service-based businesses across the GCC and globally. Our mission is to help clients generate qualified leads and scale with measurable results.

We are seeking a highly experienced Paid Media Specialist with a strong background in Google Ads (priority) and Meta Ads to join our growing team.

Role Overview

This role is ideal for a seasoned media buyer with at least 5 years of hands-on experience in paid advertising, specialising in Google Ads campaigns for lead generation. You will be responsible for building, managing, and optimising ad campaigns end-to-end, across Search, Display, Performance Max, and YouTube.

You will also deliver Meta Ads campaigns, with additional exposure to TikTok, Snapchat, or LinkedIn being a plus. The role requires a mix of strategic planning, technical setup, data analysis, and creative input to ensure campaigns deliver measurable performance in line with business objectives.

Key Responsibilities

Google Ads (Primary Focus)

• Build, manage, and optimise Google Ads campaigns (Search, Display, Performance Max, YouTube).

• Conduct in-depth keyword research, competitor analysis, and audience targeting.

• Implement and maintain accurate tracking and conversion events (via GA4, GTM, pixels, APIs).

• Regularly analyse campaign performance, optimise campaigns and provide strategic recommendations for improvements monthly.

Meta Ads (Secondary Responsibility)

• Create and optimise lead generation and conversion-focused campaigns on Facebook & Instagram.

• Conduct A/B testing of creatives, headlines, and audiences.

• Write compelling ad copy and provide creative briefs for graphic designers to ensure performance-driven assets.

Other Platforms (Bonus)

• Manage and test campaigns on TikTok, Snapchat, or LinkedIn when relevant.

Collaboration & Reporting

• Collaborate with designers, developers, and the operations manager to ensure seamless campaign execution.

• Provide weekly performance updates, monthly reports, and data-driven insights to internal teams and clients.

• Attend daily/weekly meetings and remain active via communication channels during working hours.

Performance & Optimisation

• Monitor daily budgets to ensure efficient spend allocation.

• Spot underperforming metrics early and recommend corrective actions.

• Optimise campaigns based on CTR, CPL, CPA, ROAS, and other performance KPIs.

Requirements

• Minimum 5 years’ experience in paid media buying with proven success in Google Ads (priority) and Meta Ads.

• Strong ability to follow workflow, manage tasks, hit deadlines and balance requirements across 15-20 unique clients and projects.

• Strong experience running lead generation campaigns for GCC or global companies.

• Proficiency in campaign setup, optimisation, and scaling across multiple platforms.

• Excellent skills in ad copywriting and briefing creative teams for performance-driven design.

• Solid technical knowledge of tracking tools (Google Analytics 4, Tag Manager, conversion events, Meta Pixel, CAPI).

• Strong data analysis skills — ability to translate performance data into actionable insights.

• Highly organised, detail-oriented, and able to manage multiple accounts simultaneously.

• Excellent written and spoken English for clear, professional client and team communication.

What We Offer

• A professional, collaborative, and supportive remote work environment.

• The opportunity to work on diverse industries and international campaigns.

• A role where your performance expertise directly impacts business outcomes.

• Growth opportunities in a rapidly expanding digital agency.

If you are a performance-driven Paid Media Specialist with deep Google Ads expertise and strong Meta Ads knowledge, we want to hear from you. Apply now and join a team that values expertise, results, and innovation.