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Niyo Solutions
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Paid Media Specialist

Paid Media Specialist

2 - 3 years

|

4 - 5 Lacs

Posted:2 days ago| Platform:

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Skills Required

campaign planning data analysis google analytics performance management competitive analysis analytical marketing campaigns advanced excel digital advertising media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

We are looking for a Paid Media Specialist with a strong analytical mindset and hands-on experience managing performance-driven ad campaigns across digital platforms. This role requires a data-focused marketer who can manage budgets, improve ROI, and execute scalable digital strategies for business growth.

Key Responsibilities

Plan, execute, and optimise paid marketing campaigns across platforms including Google Ads (UAC, Search, YouTube), Meta (Facebook/Instagram), LinkedIn, and programmatic advertising.
Develop Performance media plan including Paid media channels
Develop campaign strategies based on business goals, target audience insights, and platform best practices.
Monitor daily performance metrics and lead campaign level Optimizations.
Perform keyword research, audience segmentation, and competitive analysis to inform campaign planning.
Collaborate with design and content teams to create engaging ad copies and creatives.
Implement A/B testing for creatives, audiences, and landing pages to drive campaign efficiency.
Track and report on KPIs such as CTR, CPC, CPM, CAC and overall ROI.
Ensure proper tracking implementation using Google Analytics, MMP platform, Meta Pixel, and UTM parameters.
Stay updated with the latest trends and updates in digital advertising and apply learnings proactively.

Key Requirements

2 3 years of hands-on experience in paid media/performance marketing.
Proven experience with Google Ads, Meta Ads Manager, LinkedIn
Campaign Manager, and Google Analytics.
Strong understanding of campaign tracking, attribution models, and conversion rate optimisation.
Advanced Excel/Google Sheets skills for data analysis and reporting.
Experience with platforms like MMP Platforms, Google Analytics, Looker Studio (formerly Data Studio) is a plus.
Google Ads and Meta certifications are preferred.

Preferred Experience

Background in Fintech, Finance, eCommerce Sectors.
Familiarity with ad compliance and content policies on Indian and global platforms.
Hands on experince in handling App campaigns and using MMP Platform extensively.

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