Paid Media Specialist

As a Paid Media Specialist, you will play a crucial role in managing paid marketing campaigns across various channels, focusing on Paid Social and Paid Search. Your primary responsibilities will include enhancing Paid Social and Paid Search performance for the UK market, collaborating with the in-house Creative team to develop engaging creative assets, analyzing campaign data to maximize results, and staying updated on industry trends to identify new opportunities. Key Responsibilities: - Own the strategy development, execution, and refinement of Paid Social and Paid Search campaigns across all platforms. - Provide input for forecasting and budgeting, ensuring campaign performance meets or exceeds set goals. - Collaborate with internal teams and external partners to create integrated marketing campaigns and report on performance. - Develop test plans to continually optimize and refine campaigns. - Stay updated with emerging technologies and digital trends to identify first-to-market opportunities. Qualifications Required: - Minimum 3 years of experience in optimizing paid search and paid social campaigns. - Proficiency in data analysis, with a keen eye for insights and attention to detail. - Ability to create compelling ad copies. - Strong knowledge of Excel, including formulas, VLOOKUPs, and PivotTables. - Test and learn mentality to drive continuous improvement. In addition to technical skills, the ideal candidate is someone who can effectively communicate analysis and recommendations to clients and colleagues. You should be able to confidently articulate the value of optimizations and complex strategies in an easy-to-understand manner. A proactive attitude towards learning and keeping up with industry trends is also highly valued. This full-time position offers a salary better than the industry range and requires immediate availability for joining. Previous experience in executing paid campaigns is preferred. Excellent command of written and spoken English is essential for this role. If you are a creative marketing professional with a passion for digital marketing, this opportunity to work in a fast-growing company focused on education and thought leadership could be the perfect fit for you.,