Paid Media Specialist

Job Overview:

Experience required :

Key Responsibilities:

Campaign Coordination

Data Analysis and Reporting: Assist in analyzing campaign performance data to derive actionable insights. Contribute to the preparation of regular reports, highlighting key performance indicators and areas for improvement.

Creative Coordination: Collaborate with the creative team to ensure timely development and delivery of ad creatives. Support A/B testing initiatives to optimize ad copy and visuals.

Budget Tracking: Assist in monitoring and tracking advertising budgets, ensuring proper allocation and adherence to financial goals. Contribute to financial reporting and analysis.

Market Research: Support the team in conducting market research to identify trends, competitor activities, and opportunities for campaign improvement. Contribute to the development of audience targeting strategies.

Training and Mentorship: Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques. Foster a collaborative learning environment within the team.

Client Interaction: Act as the first point of contact for clients for day-to-day operational queries and updates. Facilitate regular communication with clients, ensuring their needs and expectations are met.

Collaboration and Communication: Coordinate with cross-functional teams, including marketing, analytics, and creative, to ensure alignment and efficient communication. Assist in the preparation of presentations, proposals, and campaign documentation.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

Previous experience in a digital marketing or advertising role is a plus. Strong organizational skills with attention to detail.

Proficient in Microsoft Office Suite and familiarity with digital marketing tools.

Excellent communication and interpersonal skills.