Paid Media Specialist

As a Paid Media Specialist at Starberry, you will be responsible for managing paid marketing campaigns across various channels, including Paid Social and Paid Search. Your role will involve enhancing your expertise in Paid Social and Paid Search strategy development, execution, and refinement for the UK market. You will collaborate with the in-house Creative team to create compelling creative assets that resonate with the campaign target audience. Additionally, you will be expected to analyze data, review campaign effectiveness, and report on performance to maximize results. Staying up-to-date with emerging technologies and the digital landscape will also be crucial to identify first-to-market opportunities. **Responsibilities:** - Enhance expertise in Paid Social and Paid Search strategy development, execution, and refinement across all platforms. - Provide input on overall performance goals and delivery through forecasting and budgeting. - Collaborate with the Creative team to develop compelling creative assets. - Ensure campaign performance meets or exceeds forecast by analyzing data, reviewing effectiveness, and reporting on performance. - Develop test plans to refine campaigns continuously. - Stay updated on emerging technologies and the evolving digital landscape. **Qualifications Required:** - 3+ years of experience in optimizing paid search and paid social campaigns. - Proficiency in data analysis with great attention to detail. - Ability to create compelling ad copies. - Good knowledge of Excel, including formulas, VLOOKUP's, and PivotTables. - Test and Learn mentality. In addition to the above details, Starberry is a creatively led digital agency based in London, UK. They focus on brand strategy, website design & development, mobile applications, SEO, social media, marketing, and support. Starberry collaborates with a network of specialized partners globally to provide tailor-made solutions for their clients. Communication is facilitated through web-based collaborative apps for real-time interactions with clients and partners. For more information, you can visit their website: [Starberry Website](https://starberry.tv/) As a Paid Media Specialist at Starberry, you will be responsible for managing paid marketing campaigns across various channels, including Paid Social and Paid Search. Your role will involve enhancing your expertise in Paid Social and Paid Search strategy development, execution, and refinement for the UK market. You will collaborate with the in-house Creative team to create compelling creative assets that resonate with the campaign target audience. Additionally, you will be expected to analyze data, review campaign effectiveness, and report on performance to maximize results. Staying up-to-date with emerging technologies and the digital landscape will also be crucial to identify first-to-market opportunities. **Responsibilities:** - Enhance expertise in Paid Social and Paid Search strategy development, execution, and refinement across all platforms. - Provide input on overall performance goals and delivery through forecasting and budgeting. - Collaborate with the Creative team to develop compelling creative assets. - Ensure campaign performance meets or exceeds forecast by analyzing data, reviewing effectiveness, and reporting on performance. - Develop test plans to refine campaigns continuously. - Stay updated on emerging technologies and the evolving digital landscape. **Qualifications Required:** - 3+ years of experience in optimizing paid search and paid social campaigns. - Proficiency in data analysis with great attention to detail. - Ability to create compelling ad copies. - Good knowledge of Excel, including formulas, VLOOKUP's, and PivotTables. - Test and Learn mentality. In addition to the above details, Starberry is a creatively led digital agency based in London, UK. They focus on brand strategy, website design & development, mobile applications, SEO, social media, marketing, and support. Starberry collaborates with a network of specialized partners globally to provide tailor-made solutions for their clients. Communication is facilitated through web-based collaborative apps for real-time interactions with clients and partners. For more information, you can visit their website: [Starberry Website](https://starberry.tv/)