Paid Media Specialist

As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing PPC campaigns tailored to clients across various domains. Your primary role will involve being the main point of contact for clients, managing relationships, and effectively communicating campaign strategies, progress, and performance updates. Collaborating with internal teams, you will work towards enhancing visibility and lead generation for clients through strategic campaigns. Monitoring ad spend and campaign budgets will be crucial, as you focus on improving key metrics such as Cost per Lead (CPL) and Cost per Acquisition (CPA). You will be expected to generate detailed performance reports for clients, highlighting campaign ROI and lead generation outcomes. Additionally, working closely with content and design teams, you will contribute to the development of engaging and high-performing ad creatives. Your role will also involve continuous analysis and refinement of campaign performance, where you will provide actionable insights for improvement. To excel in this position, you should have 3-6 years of experience in managing PPC campaigns, including platforms such as Google Ads and Meta Ads. Strong analytical skills and proficiency in reporting tools like Google Analytics and Google Data Studio are essential. Excellent communication and client-facing skills are key requirements for this role, along with the ability to efficiently manage multiple projects and deadlines. A passion for performance marketing and a keen eye for detail will further enhance your success in this position. By joining our team, you will have the opportunity to work in a collaborative and growth-focused environment, gaining exposure to a diverse range of industries and clients. We offer opportunities for learning, innovation, and career advancement. Apply now or contact us at hr@cityinnovates.com to explore this exciting opportunity.,