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WTW Global Delivery And Solutions
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Paid Media Specialist

Paid Media Specialist

WTW Global Delivery And Solutions

1 - 4 years

5 - 9 Lacs

mumbai

Posted:2 hours ago| Platform:

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Skills Required

google analytics risk analytics social media project management underwriting consulting flex digital marketing client management monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Join WTW as our SEA Employer Branding Specialist and spearhead dynamic campaigns that showcase our authentic, curious, and bold culture and attract top talent.
With WTW, youll have the opportunity to shape our employer brands online presence and drive engagement across global markets. Transform your tomorrow, today
Elevate your career and make an impact come create, captivate, and connect with our future candidates like you

The Role

Social Media Paid Campaigns:

Develop end-to-end, implement, manage and optimize paid social media campaigns on platforms such as LinkedIn, Facebook, Instagram, and YouTube (all done internally no agency involved).
Create engaging content tailored to different social media channels.

Google Search and Display Paid Campaigns:

Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates (all done internally no agency involved).
Conduct keyword research and optimize ad copy for maximum impact.
Analyze campaign metrics and adjust strategies as needed.

Management of Review Sites:

Oversee and optimize sponsored ads on platforms like Indeed, Glassdoor, and other relevant job boards.

Campaign Monitoring and Optimization:

Track and analyze the performance of all employer branding campaigns.
Use data-driven insights to optimize ongoing and future campaigns.
Prepare regular reports on campaign performance and ROI.

The Requirements

Proven experience in digital marketing, specifically in managing end-to-end paid social media, Google Ads, and YouTube campaigns.
Proficient in using digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, AdWords, Meta Business suite/Ads Manager, LinkedIn Ads manager).
Strong analytical skills and ability to interpret data to make informed decisions.
Excellent communication and collaboration skills.
Ability to work independently and manage multiple projects simultaneously

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