Paid Advertising Specialist

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About CreateBytes

CreateBytes is a technology and design company delivering AI-driven solutions, product development, and innovative digital experiences for startups, enterprises, and government clients. We combine engineering, AI, and creative design to solve real-world business problems.

Role Overview

results-driven Paid Ads Specialist

Key Responsibilities

• Strategy & Planning:

• Develop paid ad strategies tailored to CreateBytes’ target industries (AI, tech, startups, enterprises).

• Research and identify high-intent audience segments.

• Campaign Management:

• Launch and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads

  (Facebook/Instagram).
• Set up retargeting campaigns for warm leads.
• Implement A/B testing for creatives, copy, and landing pages.

• Performance Tracking:

• Monitor KPIs (CPL, CTR, ROAS, conversion rate) and adjust campaigns accordingly.

• Build dashboards/reports for internal review.

• Creative & Collaboration:

• Work with design/content teams to produce engaging ad creatives and landing pages.

• Ensure ad messaging aligns with CreateBytes’ brand tone and value proposition.

• Funnel Optimization:

• Implement conversion tracking, UTM tagging, and CRM integration.

• Optimize landing page conversion rates.

Requirements

• 3+ years of paid ads management experience, preferably in

  B2B tech/services

  .
• Proven track record of

  generating high-quality leads

  with measurable ROI.
• Strong skills in

  Google Ads, LinkedIn Campaign Manager, Meta Business Manager

  .
• Knowledge of analytics tools (Google Analytics 4, Tag Manager, Looker Studio).
• Understanding of

  sales funnels and lead nurturing

  in high-value services.
• Excellent copywriting and ad creative brief skills.

Nice-to-Have

• Experience in

  AI/IT services marketing

  .
• Familiarity with

  HubSpot, Zoho CRM, or similar

  .
• Knowledge of SEO fundamentals for integrated campaigns.