Paid Advertising Specialist

As a Paid Advertising Specialist at Digital Quester based in Bhopal, your main role will involve managing and optimizing paid media campaigns on Meta Ads and Google Ads platforms. This includes tasks such as campaign setup, audience targeting, ad creation, A/B testing, performance tracking, and daily budget management to improve online visibility and drive leads and sales. Key Responsibilities: - Manage and optimize paid media campaigns on Meta Ads and Google Ads platforms - Conduct campaign setup, audience targeting, ad creation, and A/B testing - Track campaign performance, analyze data for optimization, and manage daily budgets effectively - Focus on driving quality traffic, leads, and sales through paid advertising efforts Qualifications: - Proven experience with Meta Ads Manager and Google Ads (Search, Display, YouTube) - Strong analytical skills for campaign tracking and conversion optimization - Familiarity with Google Analytics, Tag Manager, and tracking setups - Ability to write clear ad copy and collaborate with designers for high-performing creatives - Knowledge of retargeting, lookalike audiences, and lead generation funnels - Excellent communication and reporting skills - Bachelors degree in Marketing, Advertising, or a related field - Knowledge of SEO, landing page optimization, and social media is a plus,