Company Description
HyprOnline™ is a forward-thinking company specializing in growing social communities, delivering performance-driven paid media campaigns, and creating impactful social-first creative and influencer campaigns. Established in 2017 as Javelin Consumer Company, we rebranded in 2023 to Javix Media Pvt Ltd, aligning with our dynamic vision for the future of media, communications, and online commerce. With expertise in content production, distribution, licensing, and marketing, HyprOnline™ operates globally with offices in Gurgaon, Dubai, Singapore, and Australia. Our approach integrates advanced technology with creativity, focusing on providing value to audiences while reshaping the future of storytelling and online commerce.
Role Overview
- We are looking for a data-driven Paid Ads Specialist with a proven track record of delivering high ROAS/ROAS at scale across multiple industries. The ideal candidate should bring hands-on expertise in full-funnel campaign strategy, media planning, execution, optimization, and performance reporting, within a fast-paced agency environment.
Key Responsibilities
- Develop and manage full-funnel paid media strategies (Awareness → Consideration → Conversion → Retention).
- Own end-to-end campaign execution across:
- Meta (Facebook, Instagram, WhatsApp, Audience Network)
- Google (Search, Shopping, Display, YouTube, PMax)
- LinkedIn (Lead Gen, Brand, Website Conversion)
- Drive high-performance campaigns with industry-leading ROAS/ROAS, consistently exceeding benchmarks.
- Build audience segmentation, targeting, and remarketing strategies across platforms.
- Optimize campaigns through:
- Bid strategies, creative testing, audience scaling, landing page alignment, funnel tweaks, and attribution insights.
- Conduct A/B and multivariate testing (creatives, copy, audiences, placements, CTAs, landing experiences).
- Implement strong tracking frameworks using Pixel, GA4, UTM, CRM integration, and conversion APIs.
- Collaborate with creative, content, and web teams to ensure campaign-to-asset alignment for maximum conversion impact.
- Prepare weekly & monthly performance dashboards with actionable insights and growth recommendations.
- Manage media budgets efficiently and forecast outcomes based on funnel modeling.
Must-Have Qualifications
- 3+ years of experience running paid campaigns in a digital marketing agency.
- Demonstrated success in delivering high ROAS/ROAS across industries including:
- FMCG, Edtech, Retail, Electronics, IT, Pharma, Medical, Real Estate, and other sectors.
- Full-funnel development & campaign management experience.
- Deep understanding of:Performance marketing metrics, attribution models, media buying frameworks, and audience scaling.
- Expertise in GA4, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Tag Manager, and CRM integrations.
- Strong analytical and reporting skills using Looker Studio, Sheets/Excel, or agency dashboards.
- Experience managing ₹10L+/month ad budgets cumulatively across clients is a plus.
- Up-to-date knowledge of platform trends, policies, automation, and AI-driven bidding.
Good-to-Have
- Experience with Conversion API, Enhanced Conversions, PMax, Shopping Feed Optimization.
- Familiarity with healthcare compliance (for Pharma/Medical ads).
- Prior work on lead-heavy funnels (Edtech/Medical/Real Estate) and e-commerce ROAS models (Retail/Electronics/FMCG).
- Certifications in Meta Blueprint, Google Ads, LinkedIn Marketing Labs.
- Core Competencies
- Strategic thinker with strong funnel and audience planning skills.
- Proven ability in creative-led performance scaling.
- Strong communication, ownership, and agency execution discipline.
- Comfortable managing multiple clients, fast deadlines, and cross-industry context switching.
Work Environment
- High-growth agency setting with exposure to diverse brands and categories.
- Performance-first culture driven by experimentation, insights, and measurable business outcomes.
Compensation
- Competitive, based on experience and proven performance outcomes.
- ROAS/ROAS-linked incentive structure can be considered for top performers.
Who This Role Is NOT For
- Candidates without agency experience.
- Those limited to only one stage of the funnel.
- Individuals without a measurable track record of scaling ROAS/ROAS.
Qualifications
- Expertise in Social Media Marketing and Digital Marketing strategies
- Strong knowledge of Web Analytics and Online Marketing techniques, including campaign performance analysis
- Excellent Communication skills for client interactions and cross-functional collaboration
- Analytical and detail-oriented mindset to monitor campaign performance and budget optimization
- Bachelor's degree in Marketing, Business, or a related field
- Experience with ad platforms like Google Ads, Meta Ads, and other programmatic platforms is a plus
- Proficiency in leveraging data-driven insights to improve campaign performance
