Offline Sales Head

Job Title:

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About Us

Nurturing Green

Role Overview

Offline Sales Head

driving sales, owning the offline P&L, leading business development, and expanding channels across India.

Role & Responsibilities:

1. Modern Trade (SIS)

Partner Relationship Management

• Build and nurture strong relationships with all key MT partners and category teams. 
• Conduct regular partner meetings to review performance, opportunities, and challenges. 
• Drive range expansion, new listings, and introduction of new product lines. 
• Negotiate for better shelf space, end-caps, visibility, and store-level activations. 
• Co-create joint business plans (JBP) to scale sales, visibility, and coverage. 

Sales Management

• Develop & implement sales strategies to achieve revenue targets & maximize sales growth. 
• Track daily/weekly performance and drive corrective actions. 
• Conduct structured sales reviews and coach the team. 
• Ensure strong sales MIS, dashboards, and forecasting. 

Business Planning & Visibility

• Ensure high-quality displays, brand presence, and VM consistency across MT & SIS. 
• Drive store-level initiatives, displays, activations & visibility improvements. 
• Review store execution quality regularly and drive continuous improvement. 

Inventory & Stock Health

• Oversee inventory planning, replenishment, and stock rotation. 
• Maintain optimal stock availability across outlets. 
• Implement effective stock management practices to minimize stockouts, overstocking, and shrinkage 

Team Leadership

• Lead the field team through Area/Regional Managers; ensure strong execution at stores. 
• Define KPIs, performance targets & capability expectations for the retail team. 
• Ensure effective training frameworks for product knowledge and customer service. 
• Strengthen team capability and improve on-ground discipline & execution quality. 

2

• Identify and onboard new retail partners such as D-Mart, Modern Bazaar, Army Canteens, Broadway etc. 
• Evaluate channel potential, negotiate terms, and drive expansion. 
• Build business plans and revenue projections for each new partner. 
• Scale Nurturing Green’s footprint across national & regional chains. 

3. Corporate Sales Leadership

• Lead and revamp the Corporate Sales vertical end-to-end. 
• Establish revenue targets, customer segments, and GTM strategy for corporate sales. 
• Guide the Corporate Sales Manager to build pipelines, proposals, and closures. 
• Create strategies for corporate gifting, institutional orders, and festive demand. 
• Achieve corporate sales targets and drive repeat business. 

4. Future Channels: GT, EBO, Institutional & Franchisee

• Conduct PMF, category scoping, and feasibility studies for new channels 
• Build GT/EBO/Institutional/Franchisee operating models and launch plans. 
• Identify distributors, stockiest, nurseries, and institutional partners. 
• Establish SOPs, sales processes, and performance metrics for new channels. 

5. P&L Ownership & Business Strategy

• Own the offline business P&L — revenue, margins, and profitability. 
• Build AOP, forecasting, and monthly business reviews. 
• Optimize trade spends, manpower cost, and operational efficiency. 
• Make data-backed decisions to improve productivity and ROI. 

6. Leadership & Team Management

• Lead teams across MT/SIS sales, corporate sales, and future channels. 
• Set KPIs, track performance, and implement structured coaching. 
• Build a culture of ownership, hustle, agility, and customer-first mindset. 
• Work closely with Supply Chain, NPD etc to ensure product availability, new launches, and demand planning are aligned with offline channel needs. 

Qualifications and Requirements:

• Bachelor’s degree required; MBA preferred. 
• 8 - 15 years of experience leading offline sales, MT, retail operations, and channel development. 
• Proven experience with major MT chains; ability to build new retail channels. 
• Proven track record of achieving sales targets and driving overall business growth  
• Strong commercial and P&L ownership experience across offline channels 
• Experience leading multi-layered sales teams; startup exposure preferred. 
• Strong leadership skills with the ability to inspire and motivate teams. 
• Excellent communication, negotiation, and relationship-building skills. 
• Strategic thinker with analytical abilities and problem-solving skills. 
• Ability to thrive in a fast-paced environment and adapt to changing market dynamics.